DSE 2019: Analytics Driving Customization

 

In everything people do today they expect personalization. In the retail world, giving customers an experience beyond just the product is essential to the survival of the brick-and-mortar environment.

Driving the industry towards better customization for shoppers today is data. E-commerce has enjoyed an innate advantage over physical spaces because of the ease of developing shopper profiles online. Now though, digital signage is helping brands learn about shoppers and their behaviors.

“We can see where the customers walk, how many come in, where they dwell, where they hang out, and that’s very beneficial,” Joe Kokinda, Director, Data Science and Analytics at Stratacache said. “That’s very beneficial because it’s not that you’re playing content because you think people will like it, we now know who the customers are, where they’re standing and what they’re seeing.”

As more and more data points are gathered, content will continue to be tailored and refined to better match what customers are looking for in a given situation, whether it is based on demographics, shopper history or simply what is going on in the world on a given day.

“If we happen to know, based on POS data points being sent to us, ‘hey we actually sell a lot more milkshakes when it rains, it’s a really weird coincidence’, now we can infer that on digital menu boards. Pull in the content so you’re driving that subconscious of helping [customers] make the decisions for them, while giving them the breadth to choose items,” Cory Keisel, Business Development, QSR, at Stratacache said.

The combination of data and content is allowing brick-and-mortars to interact with customers on a personal level and DSE 2019 proved that digital signage is providing the outlet to achieve results.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More