DSE 2019: Analytics Driving Customization

 

In everything people do today they expect personalization. In the retail world, giving customers an experience beyond just the product is essential to the survival of the brick-and-mortar environment.

Driving the industry towards better customization for shoppers today is data. E-commerce has enjoyed an innate advantage over physical spaces because of the ease of developing shopper profiles online. Now though, digital signage is helping brands learn about shoppers and their behaviors.

“We can see where the customers walk, how many come in, where they dwell, where they hang out, and that’s very beneficial,” Joe Kokinda, Director, Data Science and Analytics at Stratacache said. “That’s very beneficial because it’s not that you’re playing content because you think people will like it, we now know who the customers are, where they’re standing and what they’re seeing.”

As more and more data points are gathered, content will continue to be tailored and refined to better match what customers are looking for in a given situation, whether it is based on demographics, shopper history or simply what is going on in the world on a given day.

“If we happen to know, based on POS data points being sent to us, ‘hey we actually sell a lot more milkshakes when it rains, it’s a really weird coincidence’, now we can infer that on digital menu boards. Pull in the content so you’re driving that subconscious of helping [customers] make the decisions for them, while giving them the breadth to choose items,” Cory Keisel, Business Development, QSR, at Stratacache said.

The combination of data and content is allowing brick-and-mortars to interact with customers on a personal level and DSE 2019 proved that digital signage is providing the outlet to achieve results.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

Read More
How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

Read More
digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More