Future-Proofing the AV Solutions of Today for Excellence in 2021 and Beyond

For as exciting as the AV landscape is as a new year dawns, a central question – and one asked of every new innovation – persists.

Will these solutions have the staying power to continue driving elevated experiences in the long term, or will they soon be obsolete in favor of the next big thing to emerge from an era of accelerating technological progress?

In the case of Mad Systems’ QuickSilver® solution and recently patented systems and methods for generating targeted media content, the company is confident the solutions will scale for generations to come.

One key aspect of so-called “future-proof” technology is whether it’s proprietary or not. If technology is non-proprietary, it is elevated beyond a specific manufacturer or company and to a place where users are empowered with peace of mind that their solution won’t just be pulled out from under them.

With regards to Mad’s latest patent, the company said it’s still working on other ideas and ways to provide solutions that allow spaces and experiences to keep pace with growing consumer and visitor expectations for personalized, interactive and impactful content.

To learn more about Mad Systems’ role in the evolving AV landscape, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More