Future-Proofing the AV Solutions of Today for Excellence in 2021 and Beyond

For as exciting as the AV landscape is as a new year dawns, a central question – and one asked of every new innovation – persists.

Will these solutions have the staying power to continue driving elevated experiences in the long term, or will they soon be obsolete in favor of the next big thing to emerge from an era of accelerating technological progress?

In the case of Mad Systems’ QuickSilver® solution and recently patented systems and methods for generating targeted media content, the company is confident the solutions will scale for generations to come.

One key aspect of so-called “future-proof” technology is whether it’s proprietary or not. If technology is non-proprietary, it is elevated beyond a specific manufacturer or company and to a place where users are empowered with peace of mind that their solution won’t just be pulled out from under them.

With regards to Mad’s latest patent, the company said it’s still working on other ideas and ways to provide solutions that allow spaces and experiences to keep pace with growing consumer and visitor expectations for personalized, interactive and impactful content.

To learn more about Mad Systems’ role in the evolving AV landscape, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
setting scope
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More
Culture of Safety
Beyond Drills: Building a Culture of Safety in Schools
January 27, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with Jeff Bryant, Principal of Jefferson Middle School, and David Sally, Associate Principal of West Aurora High School, to explore how effective school safety goes far beyond drills and locked doors. Drawing on…

Read More