Skip to content
‹ Back to IndustriesProfessional AV

Future-Proofing the AV Solutions of Today for Excellence in 2021 and Beyond

For as exciting as the AV landscape is as a new year dawns, a central question – and one asked of every new innovation – persists. Will these solutions have the staying power to continue driving elevated experiences in the long term, or will they soon be obsolete in favor of the next big thing…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Future-Proofing the AV Solutions of Today for Excellence in 2021 and Beyond

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

For as exciting as the AV landscape is as a new year dawns, a central question – and one asked of every new innovation – persists.

Will these solutions have the staying power to continue driving elevated experiences in the long term, or will they soon be obsolete in favor of the next big thing to emerge from an era of accelerating technological progress?

In the case of Mad Systems’ QuickSilver® solution and recently patented systems and methods for generating targeted media content, the company is confident the solutions will scale for generations to come.

One key aspect of so-called “future-proof” technology is whether it’s proprietary or not. If technology is non-proprietary, it is elevated beyond a specific manufacturer or company and to a place where users are empowered with peace of mind that their solution won’t just be pulled out from under them.

With regards to Mad’s latest patent, the company said it’s still working on other ideas and ways to provide solutions that allow spaces and experiences to keep pace with growing consumer and visitor expectations for personalized, interactive and impactful content.

To learn more about Mad Systems’ role in the evolving AV landscape, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic's LDS136-152, a foldable 136-inch LED wall on wheels, is now shipping. It sets up in minutes. That gives AV and facilities teams a large screen for shared event spaces and European listed buildings, where drilling into walls may be restricted.

  • 01A 136-inch wall that folds into a flight case turns a construction project into a piece of equipment that moves between rooms.
  • 02The design earns its keep when the screen actually travels: between rooms, venues or trade shows. A display that never leaves one lobby gets less out of the wheels.
  • 03For European heritage venues where structural changes may be restricted, an installation-free dvLED wall opens up a format that a bolted-on wall may not allow.

Sep 26, 2026

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Zoho Cliq has joined the Neat Open Apps ecosystem. According to Business Wire, the integration runs across Neat’s Generation 2 device portfolio and is centrally managed through Neat Pulse.

  • 01According to Business Wire, Zoho Cliq is joining the Neat Open Apps ecosystem, and Neat said it is the first hardware partner to support Zoho Cliq.

Sep 22, 2026

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access says the AnyCo V100 video bar is now available. The company says one USB-C cable connects a laptop to the camera, microphones and speaker, while also supporting screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, 1Gbps wired networking and up to 100W charging.

  • 01According to AV Access’ Sept. 15 Business Wire release, one USB-C cable can connect a laptop to room AV, screen sharing, wired networking and laptop charging.
  • 02AV Access says the same USB-C cable supports screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, provides 1Gbps wired network access and delivers up to 100W charging.
  • 03AV Access says 4K@60Hz 4:4:4 screen sharing is supported on compatible USB-C hosts, and that the same USB-C connection can deliver up to 100W charging.

Sep 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512