Google Translate Helps Bring The World Together in Russia

The World Cup may be the largest gathering of the international community outside of the Olympic Games every four years, and while the atmosphere may be jovial, there are natural logistical issues that come with an influx of international tourists to a host nation. The language barrier is the most glaring one, and while soccer might be a global language, tourists still need to eat, find lodging and maneuver around a foreign country.

At this year’s World Cup, people are learning they are able to communicate with Google Translate—usually by creating written text on their computers and phones, but sometimes with the app’s voice feature—to buy and sell, and even just to give casual compliments. Of course, you have to be careful, because the translator is still imperfect. As Reuters notes, a user may try saying that Russian women are beautiful, and end up saying, “Old women are very beautiful.”

Reporters have also used the technology to ask questions to players in their native language after matches, according to Reuters.

Google Translate is an AI that involves deep learning. “Deep learning” doesn’t mean the AI actually understands what it is translating; rather, it means that there are many layers of nodes in the artificial neural network (ANN). The more layers of nodes an ANN has, the more complex things it can learn. And language is certainly complex.

With an ANN, the more information it is given, the more accurate the ANN becomes. In the case of language, the more accurate translations of sentences from one language to another it receives, the better the translation becomes over time. This is why Google Translate has improved over time, and it is why it asks users for better translations of what it provides.

So while Google Translate is hardly going to replace the world’s translators of great literature or the interpreters at the UN anytime soon, it can certainly help tourists get around in places where they are not likely to have learned the language.

Follow us on social media for the latest updates in B2B!

Image

Latest

appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More
Leadership
Fighter Jets, Fintech, and the Frontier of AI: Mastering the Art of Adaptable Leadership with Gregory Gorman
October 27, 2025

In an era when artificial intelligence is reshaping entire industries and the pace of software innovation feels almost unmanageable, the question of leadership—what it looks like, how it adapts, and who embodies it—has never been more vital. The technology sector is confronting one of the fastest paradigm shifts in decades, and with that change comes…

Read More
retention
Employee Loyalty Starts with Culture: What the H. E. Butt Foundation Gets Right About Retention
October 27, 2025

Employee expectations have changed fast. The promise of remote work, the rise of burnout, and a sharper focus on well-being have all rewritten what people look for in a job. For HR leaders, that shift has made retention less about perks and more about purpose — about building workplaces that people actually want to stay…

Read More