GSX: Is Your Company’s Physical Security At Risk? Most Likely. With Robert Cameron of Diversified

 

September 23-27 marked ASIS’ Global Security Exchange, one of the epicenters of physical security innovation, inspiration and creativity. MarketScale attended the conference, and while there, we noticed a common thread among how exhibitors and speakers were communicating the importance of prepping yourself for physical security threats as a business: if you think you’re not at risk, you probably are. Barriers to updated software, displays or practices for dealing with security threats are typically either financial or stem from a general lack of information, but either way, leave companies spending manpower in misguided ways to secure their employees.

On this podcast, we dig into some of these changes in physical security operations, from the back-end software automating the processes, to the ergonomics of the operation hubs. We’re joined by Robert Cameron, Director of Strategic Initiatives for the Mission Critical Environments Group at Diversified. Cameron, along with his team at Diversified, supply companies with the software and the displays to, and knows all about the innovations and challenges that are changing Security Operations Centers. “In the past, a lot of security operation centers have been reactive…more and more, security operation centers and the leadership teams are adopting analytics, the correlation of the analytics, machine learning and automating their processes to take human error out of the equation,” Cameron said.

He calls in from the GSX trade-show floor to give his insights on the practicality of these innovations, and how Diversified is educating business owners on them. “There are so many nuances and so much science behind the technology…if somebody is going to build out a new security operations center, why would they not look for the subject matter experts out there that can help them fine tune their new center,” Cameron said.

For information on Diversified and how they’re preparing businesses to fend off physical security threats, you can visit their website here.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More