GSX: Is Your Company’s Physical Security At Risk? Most Likely. With Robert Cameron of Diversified

 

September 23-27 marked ASIS’ Global Security Exchange, one of the epicenters of physical security innovation, inspiration and creativity. MarketScale attended the conference, and while there, we noticed a common thread among how exhibitors and speakers were communicating the importance of prepping yourself for physical security threats as a business: if you think you’re not at risk, you probably are. Barriers to updated software, displays or practices for dealing with security threats are typically either financial or stem from a general lack of information, but either way, leave companies spending manpower in misguided ways to secure their employees.

On this podcast, we dig into some of these changes in physical security operations, from the back-end software automating the processes, to the ergonomics of the operation hubs. We’re joined by Robert Cameron, Director of Strategic Initiatives for the Mission Critical Environments Group at Diversified. Cameron, along with his team at Diversified, supply companies with the software and the displays to, and knows all about the innovations and challenges that are changing Security Operations Centers. “In the past, a lot of security operation centers have been reactive…more and more, security operation centers and the leadership teams are adopting analytics, the correlation of the analytics, machine learning and automating their processes to take human error out of the equation,” Cameron said.

He calls in from the GSX trade-show floor to give his insights on the practicality of these innovations, and how Diversified is educating business owners on them. “There are so many nuances and so much science behind the technology…if somebody is going to build out a new security operations center, why would they not look for the subject matter experts out there that can help them fine tune their new center,” Cameron said.

For information on Diversified and how they’re preparing businesses to fend off physical security threats, you can visit their website here.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

radio
Where Experience Meets the Extreme: John F5VHQ at Radio’s Most Isolated Outpost
January 16, 2026

For some operators, Bouvet Island is the final frontier. For John (F5VHQ), it is a challenge that stands apart even after decades of DXpedition experience. A veteran of more than twenty years in the field and Vice President of the Clipperton DX Club, John joins the multinational 3Y0K team with both experience and conviction. Bouvet…

Read More
DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More