How Ellis Island Uses AV Technology to Drive Tourism

Opening last year, the new Statue of Liberty Museum leverages an engaging and impactful direct-view LED solution from Unilumin that supports the museum’s mission of providing accessibility, education and sustainability.

The idea of expanding the Statue’s availability from an informational and interactive standpoint was spurred on by the limited nature of the existing museum inside the Statue’s pedestal.

It was high time, said Lawrence Estevez-Smith, Director, Information Technology, for The Statue of Liberty – Ellis Island Foundation, Inc., to provide a new experience for visitors looking to learn more about the historic site.

The installation is highlighted by a 40-foot-wide, 10-foot-tall LED video wall that replaced traditional projection, upgrading the visitor experience significantly and allowing for unique initiatives, such as the “Becoming Liberty” integration that uses visitor photos to form a collage shaped like the Statue of Liberty.

The LED wall utilizes a 1.5-mm pixel pitch to deliver high-definition video, helping create a sense of immersion and excitement.

Challenges surrounding ambient light, durability and more were met with direct-view LED technology, providing the space with a lasting solution that exceeds expectations.

“The seamless integration (of the video wall) is definitely one of the centerpieces within the museum,” Estevez-Smith said. “We have lines of people standing in front of it on a daily basis excited to see their pictures come up and become part of a mural of the Statue of Liberty.”

Through technology implemented by Unilumin, the museum is able to bring together the impactful nature of the site and its history with a cutting-edge way of delivering that history and story to visitors.

“With this installation, it’s great to see our technology used to be able to share the history of American migration,” said Chris Danley, Unilumin Executive Vice President of Sales. “It’s something that we’re very proud of.”

To learn more about Unilumin’s success in delivering on the vision of the Statue of Liberty Museum, watch the videos below.

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More