How Pro AV Can Help in A Hurricane

Hurricane season is ramping up on the east and gulf coasts, leading many Americans to take a moment to think about their evacuation plans. One thing some people do not stop to consider is the means in which they are informed of an emergency by their local and state information services.

These days, most people get their information from a television or radio; it is how they track the weather and get news of any incoming weather that might pose a threat. State and local governments also have a comprehensive system of visual and audible cues to help make citizens aware of danger and direct them to safety.

These measures come in many forms; people in hurricane-prone areas have probably experienced the startling, ear perching tones of the emergency warning system interrupting a morning talk show on the TV or radio.  Many areas also beam emergency information right to smartphones, which feature a message and loud tone to alert people to whatever emergency is going on. One only needs to remember the panic that the erroneous triggering of Hawaii’s nuclear attack alert system caused to see how effective these tools are.

However, not everyone is in a position to see a TV, radio or smartphone. In that case, most towns are supplied with loud analogue sirens that sound much like air-raid sirens. Inhabitants of Tornado Alley are no doubt very familiar with these, as towns all along the alley test them monthly to make sure they are working. These ear-splitting, industrial grade sirens are built to be impervious to the elements and to withstand years of watchful service. After all, it would be an ironic tragedy if the warning sirens failed because of some bad weather.

What happens once citizens are alerted to the emergency? Or what about those thousands who are driving and might not hear the sirens? Digital signage is one of the most important emergency evacuation tools available, because it can alert people to danger and direct them to safety along pre-prepared paths.

New York city, in a lesson learned from the destruction of hurricane Sandy, has installed smart kiosks around the city helping people to identify which zone they are in (flood zone, safe zone, etc.).

While we can all appreciate these networks of warnings keeping us informed and safe, behind the scenes an incredible amount of engineering and testing goes on to make sure these solutions are built to withstand the horrendous weather conditions.

One small example is the engineering that went into designing extreme condition cabling to keep roadside signs operational during evacuations in fires and hurricanes. While it may seem like a small thing, thousands of hours of design and testing went into making sure that those cables will perform in harsh conditions, something that hundreds of thousands of Americans can be grateful for as they consider their evacuation plans for this year’s approaching hurricane and fire seasons.

Follow us on social media for the latest updates in B2B!

Image

Latest

micro internships
The Job Dating Model: How Micro Internships Build Talent, Enable Smarter Hiring, and Boost Campus Impact
November 17, 2025

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…

Read More
Bouvet
Chasing Radio’s Rarest Signal: Meet Donato IK2EGL and the Bold Expedition to Earth’s Most Isolated Outpost
November 15, 2025

Few destinations stir the imagination of radio amateurs quite like Bouvet Island—a windswept, ice-covered outpost in the South Atlantic Ocean and one of the most remote places on Earth. Reaching it demands months of planning, rugged endurance, and a willingness to face conditions that few humans ever experience. For the dedicated team behind this expedition,…

Read More
Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More
construction
Empowering Excellence: How Rick Ward Elevates Southwest Construction Services
November 13, 2025

In an industry where timelines tighten and jobsite complexities grow by the day, quality assurance has become one of construction’s most defining—and differentiating—disciplines. At its core, QA isn’t just about correcting mistakes; it’s about building systems and people capable of preventing them in the first place. This is especially true in specialized sectors…

Read More