How Pro AV Can Help in A Hurricane

Hurricane season is ramping up on the east and gulf coasts, leading many Americans to take a moment to think about their evacuation plans. One thing some people do not stop to consider is the means in which they are informed of an emergency by their local and state information services.

These days, most people get their information from a television or radio; it is how they track the weather and get news of any incoming weather that might pose a threat. State and local governments also have a comprehensive system of visual and audible cues to help make citizens aware of danger and direct them to safety.

These measures come in many forms; people in hurricane-prone areas have probably experienced the startling, ear perching tones of the emergency warning system interrupting a morning talk show on the TV or radio.  Many areas also beam emergency information right to smartphones, which feature a message and loud tone to alert people to whatever emergency is going on. One only needs to remember the panic that the erroneous triggering of Hawaii’s nuclear attack alert system caused to see how effective these tools are.

However, not everyone is in a position to see a TV, radio or smartphone. In that case, most towns are supplied with loud analogue sirens that sound much like air-raid sirens. Inhabitants of Tornado Alley are no doubt very familiar with these, as towns all along the alley test them monthly to make sure they are working. These ear-splitting, industrial grade sirens are built to be impervious to the elements and to withstand years of watchful service. After all, it would be an ironic tragedy if the warning sirens failed because of some bad weather.

What happens once citizens are alerted to the emergency? Or what about those thousands who are driving and might not hear the sirens? Digital signage is one of the most important emergency evacuation tools available, because it can alert people to danger and direct them to safety along pre-prepared paths.

New York city, in a lesson learned from the destruction of hurricane Sandy, has installed smart kiosks around the city helping people to identify which zone they are in (flood zone, safe zone, etc.).

While we can all appreciate these networks of warnings keeping us informed and safe, behind the scenes an incredible amount of engineering and testing goes on to make sure these solutions are built to withstand the horrendous weather conditions.

One small example is the engineering that went into designing extreme condition cabling to keep roadside signs operational during evacuations in fires and hurricanes. While it may seem like a small thing, thousands of hours of design and testing went into making sure that those cables will perform in harsh conditions, something that hundreds of thousands of Americans can be grateful for as they consider their evacuation plans for this year’s approaching hurricane and fire seasons.

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More