Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

How Pro AV Can Help in A Hurricane

Hurricane season is ramping up on the east and gulf coasts, leading many Americans to take a moment to think about their evacuation plans. One thing some people do not stop to consider is the means in which they are informed of an emergency by their local and state information services. These days, most people…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
How Pro AV Can Help in A Hurricane

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Hurricane season is ramping up on the east and gulf coasts, leading many Americans to take a moment to think about their evacuation plans. One thing some people do not stop to consider is the means in which they are informed of an emergency by their local and state information services.

These days, most people get their information from a television or radio; it is how they track the weather and get news of any incoming weather that might pose a threat. State and local governments also have a comprehensive system of visual and audible cues to help make citizens aware of danger and direct them to safety.

These measures come in many forms; people in hurricane-prone areas have probably experienced the startling, ear perching tones of the emergency warning system interrupting a morning talk show on the TV or radio. Many areas also beam emergency information right to smartphones, which feature a message and loud tone to alert people to whatever emergency is going on. One only needs to remember the panic that the erroneous triggering of Hawaii’s nuclear attack alert system caused to see how effective these tools are.

However, not everyone is in a position to see a TV, radio or smartphone. In that case, most towns are supplied with loud analogue sirens that sound much like air-raid sirens. Inhabitants of Tornado Alley are no doubt very familiar with these, as towns all along the alley test them monthly to make sure they are working. These ear-splitting, industrial grade sirens are built to be impervious to the elements and to withstand years of watchful service. After all, it would be an ironic tragedy if the warning sirens failed because of some bad weather.

What happens once citizens are alerted to the emergency? Or what about those thousands who are driving and might not hear the sirens? Digital signage is one of the most important emergency evacuation tools available, because it can alert people to danger and direct them to safety along pre-prepared paths.

New York city, in a lesson learned from the destruction of hurricane Sandy, has installed smart kiosks around the city helping people to identify which zone they are in (flood zone, safe zone, etc.).

While we can all appreciate these networks of warnings keeping us informed and safe, behind the scenes an incredible amount of engineering and testing goes on to make sure these solutions are built to withstand the horrendous weather conditions.

One small example is the engineering that went into designing extreme condition cabling to keep roadside signs operational during evacuations in fires and hurricanes. While it may seem like a small thing, thousands of hours of design and testing went into making sure that those cables will perform in harsh conditions, something that hundreds of thousands of Americans can be grateful for as they consider their evacuation plans for this year’s approaching hurricane and fire seasons.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

When Static Signage Falls Short: A Smarter Way to Communicate with VisionMax LED Posters

VisionMax LED posters offer a smarter communication solution compared to traditional static signage. These LED posters allow for dynamic content display, enhancing engagement and information delivery. The technology is suitable for various applications, providing flexibility in visual communication.

  • 01VisionMax LED posters offer dynamic content display, enhancing engagement over static signage.
  • 02LED posters provide flexibility and adaptability in visual communication across various applications.
  • 03Traditional static signage can be effectively upgraded with VisionMax LED technology for better content delivery.

Aug 17, 2026

Hometown Live: Bringing Every School Moment to Life

Hometown Live: Bringing Every School Moment to Life

Hometown Live enhances school experiences by capturing and broadcasting important moments. This innovation in the pro-av industry allows schools to share events with wider audiences. It supports the engagement of students, families, and communities.

  • 01Hometown Live enables schools to broadcast important events, enhancing engagement.
  • 02This pro-av technology helps schools share moments with a broader audience.
  • 03It supports community interaction by making school events more accessible.

Aug 17, 2026

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512