Industries from retail to entertainment are looking for new ways to engage audiences that are becoming increasingly harder to captivate. Solutions to the ‘experiential economy’ are a central aim of InspireFest this year.
Dubnov spoke on the power of engaging experiences and showcased Zuzor’s augmented and interactive capabilities during his presentation.
Tammuz, who has professional experience as a dance performer, ended his presentation with a duet performance enhanced by an augmented interactive ambiance.
Technology is now an expectation for consumers of products, events and experiences of all kinds, and InspireFest proved that this assimilation is already happening.
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