Skip to content
‹ Back to IndustriesProfessional AV

InfoComm 2023: Poly’s Insights on Video Conferencing and Collaboration

Video conferencing and collaboration at InfoComm 2023 were a significant focus, reflecting the evolving needs of the modern workplace. This premier annual event for the AV industry took place in Orlando, Florida, from June 10-16, 2023. InfoComm 2023 explored the theme of conferencing and collaboration through various sessions and pavilions, including ”Advancing the Hybrid…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Video conferencing and collaboration at InfoComm 2023 were a significant focus, reflecting the evolving needs of the modern workplace. This premier annual event for the AV industry took place in Orlando, Florida, from June 10-16, 2023.

InfoComm 2023 explored the theme of conferencing and collaboration through various sessions and pavilions, including ”Advancing the Hybrid Workplace” and “Designing for Collaboration Across Microsoft Teams, Zoom, and Webex Rooms” These sessions provided critical tips and strategies to utilize web conferencing and collaboration solutions from the most respected names in the AV community. Panelists from Cisco, Microsoft, Microsoft Teams, Zoom, and Webex shared best practices that bolster virtual collaboration experiences and integrate AI-powered collaboration tools.

Poly, a subsidiary of HP, showcased new video and audio products at InfoComm 2023, deploying the same AI-driven capabilities discussed during the conferencing and collaboration sessions. Jay McArdle, Poly’s Head of Product, spoke with Pro AV Today on some of the unique strategies Poly deployed in recent years to set the bar for video conferencing solutions and integrations, especially in a time when the workplace was undergoing such massive and speedy transformation.

Jay’s Thoughts

“Going through and having to break the waves for the industry, we were the first ones to get Zoom certified. We were the first ones to do Microsoft certification. It’s a huge ordeal to go through and understand how to work with very large businesses like Zoom like Microsoft. It’s not something that is easily done. You learn a lot of nuances about how to deal with an Android operating system, how to deal with camera control, and how to deal with a microphone. Things that you think are simple are not. When you try to make sure that you maintain that customer experience with an application that changes quarterly, then having the experience to know what you’re going to be doing, how to test it, and what the scenarios are to make sure that you have an enterprise quality and reliable product is critical.

One of the neat things about coming into the HP family is that our general manager covers Poly, HyperX, and HPAC. The DNA of understanding what that looks like from gaming to home to office and the reliability required, as well as its personal nature, is critical.

When we start looking at it from my job of managing the video experience, it’s from the desk to the office. It’s wherever that desk may be, whether it’s at a coffee shop, whether it’s at your apartment, whether it’s in your office, you need to make sure that you have the high-quality products to make sure that you can deliver on that gaming experience, that you can provide that video experience, that you’re always showing up professionally, always showing up comfortably.”

Article by James Kent.

Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

Bose Professional introduced the MA3 Micro Array, a passive modular micro line array whose 3.5 kg modules can be splayed to keep energy off reflective ceilings. The design work shifts to the integrator: splay angles, amplifier loading/protection and Bose’s recommended 70 Hz high-pass filter are key choices. Bose lists houses of worship, multipurpose rooms, corporate spaces and education/government venues among its targets.

  • 01Each MA3 module covers just 5° vertically, so the angles set between boxes become the main control for keeping sound off reflective ceilings in reverberant rooms.
  • 02For a head-to-head spec review, ask for high-frequency vertical off-axis data: the MA3 and Martin Audio O-Line share 100° × 5° nominal coverage but use very different tweeter designs.

Nov 11, 2026

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA's Meeting Room as a Service brings room design, procurement, monitoring, support, refresh and recycling together under one model. Its Aon project in Brazil tripled videoconferencing capacity and lifted client meetings 50% over two years.

  • 01When a room fails, people tend to move rather than report it, so service desk tickets often miss the rooms that are actually broken. Centralized monitoring targets that gap.
  • 02Aon’s Brazil project tripled videoconferencing capacity and raised client meetings 50% over two years. It’s a vendor-reported reference point buyers can use when asking providers for comparable results.
  • 03The case for one lifecycle contract is strongest where each country picked its own vendors and integrators. A company that only needs utilization data can buy room analytics software without handing over the whole lifecycle.

Nov 11, 2026

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA named Marco Pardi, President of the Tech Events portfolio at Informa, as CEO starting January 1, 2027. He succeeds David Labuskes. Pardi's background running IT shows suggests AV's overlap with IT will keep getting attention, though AVIXA has not committed to that. Watch AVIXA's 2027 show calendar and course catalog.

  • 01AVIXA's events and learning audiences overlap with incoming CEO Marco Pardi's experience; audience counts alone do not explain the board's priorities.
  • 02One read on the hire is whether IT-crossover training like Glass to Glass expands under Pardi.

Nov 5, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512