Skip to content
MarketScale
‹ Back to Industries

Professional AV

InfoComm Speaker Dr. Ann Earon Reflects on Yearly Changes at Conference

Dr. S. Ann Earon, President, Telemanagement Resources Int’l Inc. and founding Chairperson of IMCCA, stopped to talk with us at about some emerging trends and her role in this year’s InfoComm. She gave us some great insights into what’s emerging in the AV Market, and some surprises she’s found throughout the show. “I think the…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
InfoComm Speaker Dr. Ann Earon Reflects on Yearly Changes at Conference

Dr. S. Ann Earon, President, Telemanagement Resources Int’l Inc. and founding Chairperson of IMCCA, stopped to talk with us at about some emerging trends and her role in this year’s InfoComm. She gave us some great insights into what’s emerging in the AV Market, and some surprises she’s found throughout the show.

“I think the surprise is that we’re finally getting it. I think that video is becoming a no longer ‘nice to have’, it’s a necessity to have. I think everyone is getting to the point now where they don’t look at video conferencing, per say, but all of the collaboration that goes around it. ‘How can I communicate best with people using my AV, my IT, using my rooms and my technology?’”

Dr. Earon also gave three classes during her time at InfoComm, including an Emerging Trends day, an AV and IT presentation, and the State of the Industry Lunch and Learn.

“I want them [my audience] to understand the end-user. I want them to not only push technology, and what’s happening and what’s great, but to think about the audience,” She said.

Dr. Earon says there is a huge disconnect between the end-user and the organizations in business, academia and government.

“Businesses are moving very fast, and the people handling the technology can’t keep up with the business. So, I think they need to step back and say ‘what do the end users really need?’, and be more attune to the end user requirements, more than the technology requirements,” she said.

The strides from last year’s event to this year’s event show some shifts in the industry, from implementing video practices in business, to artificial intelligence within the AV industry.

“I think with regards to the AV space, all of the consumers are looking for the best way of doing things most efficiently and effectively. We’ve always had the silos of: education, government, healthcare and that’s not going to change. I think they’re all looking for the best way to communicate with our audience,” Earon believes.

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas showcases over 750 exhibitors and 46 sessions focused on AI. This year marks the introduction of full any-vendor IPMX interoperability in pro AV. The event highlights the shift towards products leveraging agentic AI, as demanded by buyers.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub