MarketScale Pro AV 02/14/19: Putting a Bow on ISE

MarketScale recently traveled to Amsterdam to cover Integrated Systems Europe 2019. This episode of the MarketScale Pro AV Podcast recaps that trip and looks back at the themes that developed over the course of the four day show.

On the Floor at ISE

The first feature on this week’s episode of the show includes interviews with three different individuals who were at the show: 1) Eva van der Kuip, Marketing Manager for Philips Professional Display Solutions, 2) Michel Matuschke, Vertical Market Manager for Beckhoff Automation, and 3) Steve Ashby, a show attendee who works for a company in the UK called Involve Visual Collaboration.

Each interview hits on a major theme that was on display at Integrated Systems Europe, from LED screens to automation to AV over IP.

Gauging the Success of a Show With its Managing Director

Being in charge of a show like ISE is a huge job, requiring work 365 days a year. Mike Blackman, the Managing Director of ISE, took some time out of his schedule during the show to talk to MarketScale about how he measures success, the themes of the show, and how he plans such a huge event.

“We started the preparation for ISE 2020 in September,” says Blackman. This level of preparation and attention to detail is what has helped ISE outgrow its current home at the RAI Amsterdam. Starting in 2021, the show will move to Barcelona, Spain to accommodate its growth and ambitions. Blackman explains the ins and outs of that decision, as well, and much more.

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