With the digital generation either already attaining or quickly reaching maturity, the gaming methods of old lack the technological allure to appeal to these younger audiences. Also, new betting regulations are expanding and transforming the gaming industry in states spanning the country. With competitiveness and enthusiasm at an all-time high, casinos must be prepared to effectively meet the evolving needs of those they welcome.
Make Way for Contemporary Gaming
While the appreciation of older generations for traditional casino offerings may continue to generate revenue, Generation X and millennial players have grown accustomed to sophisticated interactive video games that create a higher level of rivalry and demand a higher level of skill than that of roulette wheels or slot machines. Further, these customers don’t wish to leave potential winnings in the hands of chance—the great equalizer—as they now possess the gaming experience to emerge above the rest. To attract these younger crowds, successful casinos must bring these experiences in-house.
Sports Betting Legalization Changing the Casino Game
A May 2018 Supreme Court decision struck down a federal law that banned sports gambling sponsored by individual states. Eight states now possess fully legalized sports betting, with an additional six having already passed bills that are likely to entail the same outcome. All but seven states have at least introduced some form of legalization bill in their legislature. Today’s clever casinos can cash in on the opportunities that throng with the increased proliferation of legalized sports betting.
LED Screens Elevate Casino Branding and Game Experiences
In an increasingly digital age, LED screens provide the perfect solution for casinos vying to attract tech-savvy sports betting and gaming audiences to their premises. With the potential to lure in customers on a more long-term basis, LED screens are invaluable to the future of the casino industry. LED screen implementation can facilitate sports betting and gaming into a true commercial juggernaut for these venues, maximizing customer engagement, increasing on-site spending and bolstering customer loyalty.
Video walls and LED caves unite customers in large gaming tournaments where gamers can both play for money and bet on other games through casino-sponsored gaming books. Screens can also seamlessly transfer between games, such as from poker to blackjack, in a clear and timely manner and suited to the audiences’ preferences. Additionally, employing innovative architectural designs, interactive video walls and versatile gaming spaces that captivate players will ensure their return.
Moreover, digital signage can be placed inside or outside a casino, and within applications on various mobile devices. A gaming venue’s digital strategy could include employee recognition, emergency messaging, event scheduling and other sectors in which enhanced, facilitated and real-time communication with the general public presents compelling potentials for casinos. Further, any casino can reap the countless advertising benefits of the real-time commercial messaging updates that come with LED systems, regardless of geographic location.
Up the Ante with PixelFLEX
Innovating stunning, one-of-a-kind structures that boggle the mind, video display solutions from PixelFLEX provide sensory-centric functionality while enhancing both architectural and spatial design, transforming gaming industry spaces into cost-effective, unparalleled LED experiences that engage the senses. As a leading LED solutions provider, PixelFLEX prioritizes the individual, treating each customer as his or her own creative entity, ensuring visions become a reality. PixelFLEX delivers quality solutions backed by customer-focused support, forging a win-win partnership for casinos and gamers alike. Learn more about PixelFLEX products here.