Listen: Amazon Partners with Home Builder Lennar to Create Smart Home
All of the time needed to set up your own smart home just might be saved if a recent collaboration between Amazon and home-builder Lennar catches on.
The two companies recently unveiled the Amazon Experience Center in the North Bay Lennar housing development in Vallejo, California, as well as seven other locations around the country.
While the prospect of built-in home-control technology offers convenience, it also presents questions about the extent of a company’s control over our daily routines and privacy.
According to Lennar’s Bay Area division president, Tom Burrill, “In reality, it’s just like anything else and people can turn it all off.”
Lennar is integrating the system (including basic Amazon Dash buttons) as a standard part of all its home constructions, moving forward, at no additional cost to the homebuyer.
Rob Enderle, the director of tech consultancy, the Enderle Group adds “The result is not only a happier user, but a system that will likely be used rather than cursed at.”
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