Listen: AV as a Service with Jesse Miller of Midtown Video

 

Pro AV professionals know, that even when you plan and test all your gear, live streamed or video conference technology can surprise you with unexpected delays, dealing with a minute or two of trouble shooting. As live-streaming and personal broadcasting becomes more common and expected from clients, the industry faces a new need: for AV professionals to also be IT experts.

In today’s episode of the Pro AV podcast, Midtown Video’s Chief Technical Officer Jesse Miller dives into the AV industry’s need to marry AV and IT. “A couple years down the road the new approach will measure the longevity of the relationship with your customer – Not how many conference rooms you’ve built for them but how many years you’ve had all their conference room business,” Miller said.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Sarah Dawn talks PayPal Business
Transform Your Payment Processes with PayPal Business Tools
June 23, 2025

Tired of complicated payment systems? Discover how PayPal is simplifying invoicing and payment experiences for small business owners like Sarah Dawn of Swell Little Donuts. See how innovation meets reliability with PayPal’s tailored solutions. Why PayPal Matters Now In an era where seamless transactions can make or break a business, PayPal offers accessible…

Read More
leadership resilience
Rewriting the Odds: Leadership Resilience at the Heart of Norberto Orellana’s Rise
June 23, 2025

Economic mobility is often portrayed as a straight climb. In reality, it’s shaped by adversity, identity, and access to opportunity. As research from the University of Michigan notes, mobility requires not only income, education, and employment, but also more intangible resources such as social inclusion and power—the ability to make choices and exert influence….

Read More
revenue growth strategy
Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries
June 20, 2025

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

Read More
human-centered
How Human-Centered Design Led to a Startup Accelerator for Education: A Conversation with Transcend Network’s Co-founder Michael Narea
June 20, 2025

The convergence of human-centered design and education innovation is reshaping how edtech ventures emerge and scale. As AI enables hyper-efficiency and bootstrapped entrepreneurship becomes more viable, the real differentiator is empathy—founders who listen deeply to users before building solutions. A McKinsey study of 300 public companies found that design-led organizations significantly outperformed their peers, with…

Read More