The animal kingdom has countless examples of when it’s good to stand out… and when it’s better to blend in with the surroundings. Flexibility is one of the keys to survival. The same can be said of the digital signage industry. On today’s podcast, our host spoke with Paul Johnston, the Vice-President of Technical Service and Operations for Absen America.

They discussed the balance between standing out and blending in, how education is a critical part of a successful deployment, and the sense of satisfaction that comes with being unnoticed in some situations.

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