Listen: You Got Your 3D In My Smartphone! with Kevin Gordon of Hypervsn

 

For fans of Reese’s cups, they are not chocolate and peanut butter: they are a uniquely balanced and new hybrid treat. The two worlds of offline and online advertising are on a similar path to create something altogether new. On today’s podcast, our host spoke with Kevin Gordon, the Chief Marketing Officer for Hypervsn.

They discussed the current reality of 3D advertising, the likelihood that our phones will become the primary delivery system for advertising, and how the nature of the ads we see will become even more “in your face” as grabbing attention becomes more critical for success.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

women’s health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys
February 5, 2025

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

Read More
toast
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes
February 5, 2025

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More
Portia Roberson
DisruptED in the D: A Story of Hope with Portia Roberson (Ep. 1)
February 5, 2025

Detroit’s resurgence has been a story of resilience, but the city still grapples with deep economic and social disparities. Once one of the most prosperous cities in America, Detroit faced bankruptcy just over a decade ago. Today, the city is bouncing back, but the gap between progress and community well-being remains significant. With organizations…

Read More
Black leadership
DisruptED in the D: The Power of Black Leadership with Dwan Dandridge (Ep. 1)
February 5, 2025

Detroit has long been a city of resilience, innovation, and reinvention. Once the heart of American industry, its rebirth has been marked by waves of economic and social transformation. But as new developments reshape the city, the question remains: who gets to be part of this transformation, and how can Black leadership play a…

Read More