For fans of Reese’s cups, they are not chocolate and peanut butter: they are a uniquely balanced and new hybrid treat. The two worlds of offline and online advertising are on a similar path to create something altogether new. On today’s podcast, our host spoke with Kevin Gordon, the Chief Marketing Officer for Hypervsn.

They discussed the current reality of 3D advertising, the likelihood that our phones will become the primary delivery system for advertising, and how the nature of the ads we see will become even more “in your face” as grabbing attention becomes more critical for success.

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