Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Los Angeles Shows How Pro AV Can Take Over the Entertainment World

The Telestron exhibit, designed by artist Bradley G. Munkowitz, or ‘GMUNK’, has made its long-awaited West Coast debut at the famous ROW DTLA in the ever-expanding Arts District of Los Angeles. After only being publicly debuted twice, once in China and once in Houston, Texas, the California exhibit opened in late February and will remain…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Los Angeles Shows How Pro AV Can Take Over the Entertainment World

Get featured

Want MarketScale to feature Professional AV?

Book a 15-minute demo and we'll map your Professional AV expertise to the content buyers are searching for.

Book a demo

The Telestron exhibit, designed by artist Bradley G. Munkowitz, or ‘GMUNK’, has made its long-awaited West Coast debut at the famous ROW DTLA in the ever-expanding Arts District of Los Angeles.

After only being publicly debuted twice, once in China and once in Houston, Texas, the California exhibit opened in late February and will remain open until the end of March. Despite its major exclusivity, the installation can be seen for free by the public.

According to GMUNK, “At its foundation, the installation was an exploration of the absence and presence of light and how it defines a space.”

Technology as an Art Form

The creation of this installment was no easy feat. The core concept and story that Telestron tries to convey through the movement of two twin robots was written and developed by Stephen Marshall. He and his team wanted to recreate one of the “ancient world’s most sought-after immersive experiences.”

They employed two Kuka 210s as robotic conductors and used the large geometric shapes of the instrument to manipulate multiple light sources at once. They sought out huge dramatic effects in an attempt to obtain a “total takeover of the senses.”

(TELESTRON from VTProDesign on Vimeo.)

VT Pro built each physical piece for the exhibit at its studios in Los Angeles. The reflecting pools in the exhibit were created to keep attendees away from the robots, and the robots sat on weighted pedestals that were bolted down to the ground. Geo-shapes known as “icosahedron shapes” were attached to robots to help diffuse light.

LED COBs were then wired to frames inside the shapes to provide individual dimming control of the lights. The team created a master control system in Touch Designer where they could animate the robots moves in 3D. The master control triggered the robots and set a master timecode for the production. The team was then able to program the two moving lights as well as the lighting of the room itself.

Storytelling Through Experience

In experiencing the exhibit, attendees take part in a very old and sacred ritual. The ritual was created to “harness the spiritual forces of nature to create a transformative experience,” according to Marshall.

What was originally known as the Telesterion in Eleusis’ Greek festivals was reimagined and now called Telestron. The original name came from the “dark chamber” which housed the entire ritual. Centuries later, the chamber now features “cutting-edge robotic and light projection technology.”

When designing the Telestron, the team chose to portray the Diurnal Cycle. In science, a diurnal cycle is any pattern that occurs every 24 hours in result to the Earth fully rotating around its own axis. The cycle also influences the four seasons. The team focused on the cycle’s relation to the seasons and created four sessions representing each season. The “sun” was represented by the main light source itself.

A “chaotic and emotionally charged” fifth session was also added. The sessions were controlled by robotic conductors known as “lantern bearers.” The fifth and final session was expressed visually and sonically to further express the full effect of our current natural system.

From sacred ritual to seven-minute-long installation the Telestron is a uniquely abstract production that eloquently combines technology of the future with intricate consecrated acts of the past.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV has announced its distribution of Audio-Technica’s D50 digital UHF wireless system, emphasizing the importance of RF planning in command-and-control projects. The distribution is set to commence in September, aligning with public-sector command center needs. The new system aims to enhance the audio-visual communication capabilities in these settings.

  • 01Almo Pro AV will distribute the Audio-Technica D50 starting in September.
  • 02RF planning is a critical component for command centers using the D50 system.
  • 03The D50 system enhances audio-visual communications in public-sector command centers.

Aug 20, 2026

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics has introduced the Rise 4K PTZ camera that incorporates advanced features like 12G-SDI and fiber connectivity, along with AI-assisted automation, to enhance broadcast capabilities for corporate studios. The camera aims to set a new standard in professional AV by offering comprehensive broadcast connectivity and timecode/genlock functionalities. This innovation is positioned to optimize AV setups in enterprise environments and educational campuses.

  • 01The Rise 4K PTZ camera from PTZOptics includes 12G-SDI and fiber connectivity.
  • 02The camera is designed for corporate studios and campus AV setups.
  • 03AI-assisted automation is a key feature of the Rise 4K PTZ camera.

Aug 19, 2026

When Static Signage Falls Short: A Smarter Way to Communicate with VisionMax LED Posters

VisionMax LED posters offer a smarter communication solution compared to traditional static signage. These LED posters allow for dynamic content display, enhancing engagement and information delivery. The technology is suitable for various applications, providing flexibility in visual communication.

  • 01VisionMax LED posters offer dynamic content display, enhancing engagement over static signage.
  • 02LED posters provide flexibility and adaptability in visual communication across various applications.
  • 03Traditional static signage can be effectively upgraded with VisionMax LED technology for better content delivery.

Aug 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512