NFL Uses Digital Technology, LED to Connect with Fans at 2018 Draft

Mark
Mark Weber
Apr 26, 2018

By: Mark Weber

The 2018 NFL Draft Experience takes over an NFL stadium for the first time ever in Dallas this Thursday through Saturday.

It is the league’s largest free football festival, representing “our most ambitious vision yet,” says Peter O’Reilly, NFL Senior VP of Events. “We are creating a record number of free experiences and enabling the largest live audience ever to view the NFL Draft.”

One highlight is the 40-Yard Dash, where fans will race down the field against opponents and digital NFL players on a giant 40-yard long LED wall, feeling like they are actually playing alongside famous players. There is also the FedEx Air Challenge, where fans test their passing accuracy on specially designed targets. For kids, the NFL Play 60 App Station involves running, jumping and turning through a simulated world in an app designed by NFL Play 60 and the American Heart Association. For those who want to feel like they are in the locker room on a game day, they can experience the sights of a real NFL pregame inside a video tunnel.

AT&T Stadium, both inside and out, has been transformed. Outside, the free NFL Draft Experience presented by Oikos Triple Zero spans nearly 26 football fields, with interactive exhibits, immersive games, virtual reality experiences and free autograph sessions to have fans connect to their teams and the NFL experience as a whole.  Indeed, fans can register for Fan Mobile Pass, where they receive a personal scan code giving them exclusive access to NFL Draft Experience attractions.

One collaboration to note is the Pepsi NFL Helmet Photo Opp. As a consumer enters the NFL Draft Experience, he or she will find his or her favorite NFL team’s oversized helmet and have a photo taken by a Pepsi brand ambassador. Then that photo gets shared on a social channel as well as Fan Mobile Pass.

Follow us on social media for the latest updates in B2B!

Image

Latest

governance
Exploring the Intersection of Board Governance, Community Engagement and Creativity with Ann Margolin
February 23, 2026

Behind every city vote, hospital budget or zoning decision is a leader navigating tough, often conflicting priorities. Right now, public leaders are operating in an environment of rising healthcare costs, workforce shortages and heightened community expectations—especially within safety-net systems that collectively provide billions in uncompensated care each year. The stakes are real—they affect patients…

Read More
career-connected
Workforce Alignment, and the New Blueprint for Career-Connected Learning Ecosystems
February 23, 2026

Workforce shortages, shifting federal and state policy, and rising skepticism about the return on investment of a traditional four-year degree have pushed career-connected learning to the forefront of education reform. According to the U.S. Bureau of Labor Statistics, overall employment is expected to increase by nearly 4.7 million jobs between 2022 and 2032, with…

Read More
hiring strategy
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent
February 20, 2026

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

Read More
Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Related
IC-SAT100
Software & Technology
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026
IP110H
Healthcare
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync
February 5, 2026

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

Read More
IP501H
Healthcare
The IP501H Brings Effortless, Wide-Area Communication to Your Team
February 4, 2026

Meet Icom’s IP501H, a cellular two-way radio built for instant wide-area communication over LTE (4G) and 3G networks. It works just like a traditional radio—supporting individual, group, and all-call conversations—without the need for repeaters or a dedicated IP network. With everything included in the box, the IP501H is designed for quick setup and fast…

Read More