NFL Uses Digital Technology, LED to Connect with Fans at 2018 Draft

Mark
Mark Weber
Apr 26, 2018

By: Mark Weber

The 2018 NFL Draft Experience takes over an NFL stadium for the first time ever in Dallas this Thursday through Saturday.

It is the league’s largest free football festival, representing “our most ambitious vision yet,” says Peter O’Reilly, NFL Senior VP of Events. “We are creating a record number of free experiences and enabling the largest live audience ever to view the NFL Draft.”

One highlight is the 40-Yard Dash, where fans will race down the field against opponents and digital NFL players on a giant 40-yard long LED wall, feeling like they are actually playing alongside famous players. There is also the FedEx Air Challenge, where fans test their passing accuracy on specially designed targets. For kids, the NFL Play 60 App Station involves running, jumping and turning through a simulated world in an app designed by NFL Play 60 and the American Heart Association. For those who want to feel like they are in the locker room on a game day, they can experience the sights of a real NFL pregame inside a video tunnel.

AT&T Stadium, both inside and out, has been transformed. Outside, the free NFL Draft Experience presented by Oikos Triple Zero spans nearly 26 football fields, with interactive exhibits, immersive games, virtual reality experiences and free autograph sessions to have fans connect to their teams and the NFL experience as a whole.  Indeed, fans can register for Fan Mobile Pass, where they receive a personal scan code giving them exclusive access to NFL Draft Experience attractions.

One collaboration to note is the Pepsi NFL Helmet Photo Opp. As a consumer enters the NFL Draft Experience, he or she will find his or her favorite NFL team’s oversized helmet and have a photo taken by a Pepsi brand ambassador. Then that photo gets shared on a social channel as well as Fan Mobile Pass.

Follow us on social media for the latest updates in B2B!

Image

Latest

cleanroom
How Can Manufacturers Maximize ROI on Cleanroom Consumables
December 23, 2025

Maximizing ROI on cleanroom consumables requires manufacturers to look beyond unit price and evaluate total operational impact—from supply chain reliability to how products influence cleaning time and environmental monitoring outcomes. Inferior materials may appear cost-effective upfront, but they often demand more disinfectant, more labor, and more downtime, quietly eroding productivity. For manufacturers partnering with…

Read More
Quality Solutions
Why Should Companies Invest in Higher Quality Solutions
December 23, 2025

In an era where cost-cutting often trumps common sense, many organizations overlook how false economies quietly erode operational efficiency. Cheaper, lower-quality products may look good on a spreadsheet, but their excessive use drives waste, sustainability setbacks, and inconsistent outcomes. Investing in higher-quality solutions flips that equation—delivering better performance with less material, stronger results, and…

Read More
tools
What’s the biggest mistake you see people make when tackling a task
December 23, 2025

Across industries, the most common productivity bottleneck isn’t a lack of talent, but the quiet persistence of outdated tools and routines. As workflows become more complex and technology advances, choosing the right tool for the job can mean the difference between wasted time and meaningful progress. The challenge—and opportunity—lies in questioning old habits and recognizing…

Read More
Bioprocessing
My Biggest Takeaway from NC State’s Bioprocessing Course
December 23, 2025

Hands-on immersion has become a defining advantage in modern biomanufacturing, and programs like NC State’s BTEC exemplify why experiential learning matters as much as technical knowledge. By stepping through a full upstream and downstream bioprocess in a simulated environment, the Benchmark team gained firsthand insight into the real-world pressures, decisions, and constraints their customers…

Read More
Related
IT
Software & Technology
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025
Safer Cities: How Milestone and Axis are Shaping Urban Safety
Healthcare
Safer Cities: How Milestone and Axis are Shaping Urban Safety
November 10, 2025

In the latest episode of Beyond the Pavise, host Blaine Bowman is joined by two public safety veterans—Chris Shearer from Milestone Systems and Dean Cunningham from Axis Communications—to explore how technology is transforming the future of urban safety. With decades of combined experience in law enforcement, Chris and Dean now help cities harness video,…

Read More
radio expedition
Healthcare
Into the Icy Unknown: Ironman Triathlete Dennis Ward Leads a Bold Radio Expedition to One of Earth’s Most Isolated Places
October 30, 2025

Few places on Earth are as remote—or as thrilling—as Bouvet Island. Located deep in the South Atlantic Ocean and often battered by fierce winds and icy seas, it’s one of the most isolated spots on the planet. Reaching it requires months of planning, physical endurance, and a daring spirit. For amateur radio operators, however, Bouvet…

Read More