NFL Uses Digital Technology, LED to Connect with Fans at 2018 Draft

By: Mark Weber

The 2018 NFL Draft Experience takes over an NFL stadium for the first time ever in Dallas this Thursday through Saturday.

It is the league’s largest free football festival, representing “our most ambitious vision yet,” says Peter O’Reilly, NFL Senior VP of Events. “We are creating a record number of free experiences and enabling the largest live audience ever to view the NFL Draft.”

One highlight is the 40-Yard Dash, where fans will race down the field against opponents and digital NFL players on a giant 40-yard long LED wall, feeling like they are actually playing alongside famous players. There is also the FedEx Air Challenge, where fans test their passing accuracy on specially designed targets. For kids, the NFL Play 60 App Station involves running, jumping and turning through a simulated world in an app designed by NFL Play 60 and the American Heart Association. For those who want to feel like they are in the locker room on a game day, they can experience the sights of a real NFL pregame inside a video tunnel.

AT&T Stadium, both inside and out, has been transformed. Outside, the free NFL Draft Experience presented by Oikos Triple Zero spans nearly 26 football fields, with interactive exhibits, immersive games, virtual reality experiences and free autograph sessions to have fans connect to their teams and the NFL experience as a whole.  Indeed, fans can register for Fan Mobile Pass, where they receive a personal scan code giving them exclusive access to NFL Draft Experience attractions.

One collaboration to note is the Pepsi NFL Helmet Photo Opp. As a consumer enters the NFL Draft Experience, he or she will find his or her favorite NFL team’s oversized helmet and have a photo taken by a Pepsi brand ambassador. Then that photo gets shared on a social channel as well as Fan Mobile Pass.

Follow us on social media for the latest updates in B2B!

Image

Latest

cleco solutions
Empowering Customers with Cleco Solutions
April 17, 2025

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

Read More
safety
Engineering Solutions That Prioritize Safety and Precision
April 17, 2025

In high-stakes manufacturing, even a small misstep can cause serious injury and halt production entirely. When a spring-winding process in a commercial HVAC assembly line led to an operator injury, the stakes were painfully clear. That’s when customized engineering and collaborative problem-solving stepped in, turning a difficult moment into a transformational opportunity. With expertise from…

Read More
wireless
Closing the Gaps in Industrial Wireless Communication
April 17, 2025

In today’s fast-paced industrial environments, wireless connectivity is more than a convenience—it’s a mission-critical necessity. Yet, as many North American manufacturers have discovered, what works in theory doesn’t always translate to the factory floor. Interference, obstructions, and unpredictable dead zones can derail even the most advanced wireless tools. That’s why Cleco’s dedicated Wireless Connectivity…

Read More
Manufacturing Solutions
Empowering Precision: Sales Conversations That Drive Real Manufacturing Solutions
April 17, 2025

In the world of industrial sales, success isn’t just measured by numbers—it’s built on problem-solving and genuine collaboration. When manufacturers open their doors to tool innovators, it’s a chance to move beyond the pitch and into the heart of operations, uncovering real opportunities for efficiency. At a recent visit to a blender manufacturing facility,…

Read More