Over Price and Tech, Clients Want Outstanding Service, with David Privitera of Baker Audio Visual

 

On today’s Pro AV podcast, we are joined by David Privitera, Director of Managed Services for Baker Audio Visual. His mission is to design, build and support, no matter the price point or AV need. Privitera said clients are looking for a solution, not a toy.

“They’re investing in a process, not the actual equipment itself,” Privitera said. “The equipment should be a means to that process, and the process is how do we build better communication between our departments, how may we deliver better information to our executive team, how do we communicate better with our customers.”

Privitera knows that implementing the technology is not the end of the job, though.

“If equipment is not being maintained effectively, you’re just gonna have repeat failures and when that happens you start getting that bad taste in your mouth,” he said.

Privitera breaks down what clients should be looking for when balancing tech and price, how providers can educate their clients regardless of the revenue model, and why the core of the issue always leads back to quality of service.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More