Over Price and Tech, Clients Want Outstanding Service, with David Privitera of Baker Audio Visual

 

On today’s Pro AV podcast, we are joined by David Privitera, Director of Managed Services for Baker Audio Visual. His mission is to design, build and support, no matter the price point or AV need. Privitera said clients are looking for a solution, not a toy.

“They’re investing in a process, not the actual equipment itself,” Privitera said. “The equipment should be a means to that process, and the process is how do we build better communication between our departments, how may we deliver better information to our executive team, how do we communicate better with our customers.”

Privitera knows that implementing the technology is not the end of the job, though.

“If equipment is not being maintained effectively, you’re just gonna have repeat failures and when that happens you start getting that bad taste in your mouth,” he said.

Privitera breaks down what clients should be looking for when balancing tech and price, how providers can educate their clients regardless of the revenue model, and why the core of the issue always leads back to quality of service.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More
employer
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
March 2, 2026

Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…

Read More