The Future Is Open: AI, Edge, and Ecosystems Redefine Security Technology’s Role

 

 

Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and a growing number of industries investing in security solutions, there are a lot of questions security professionals are expecting for the rest of the year.

What are the key trends shaping the future of security in 2025?

For this latest episode of “Pro AV Today,” host Ben Thomas spoke with Fredrik Nilsson, Vice President of the Americas at Axis Communications, to explore the evolving landscape of security technology. They also discussed major industry trends, the impact of AI and cloud advancements, and some of the shifting market dynamics security professionals will have to navigate in the coming months.

Some of the key discussion points of their conversation covered:

  • How AI is enhancing surveillance capabilities and improving accuracy in threat detection.
  • The increasing reliance on cloud-based security solutions and how they are driving new business opportunities and operational efficiencies.
  • The impact of AV1, a new video compression standard, on security applications and why it is expected to replace H.265 for improved streaming and storage efficiency.

Fredrik Nilsson is the Vice President of the Americas at Axis Communications, a leading provider of network video solutions. He has a background in engineering and extensive experience in security technology, Nilsson has played a pivotal role in driving innovation in surveillance and access control. Under his leadership, Axis Communications has pioneered advancements in AI-driven analytics, cloud-based security solutions, and intelligent video monitoring.

Article by Alexandra Simon.

Recent Episodes

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

As the International Wireless Communications Expo (IWCE) 2025 came to a close, the Icom team reflected on another successful year of meaningful connections, shared expertise, and hands-on interaction with industry professionals. Chris Vargas, Inside Sales Representative at Icom, summed up the experience with one word: personal. After months of remote communication and countless email…