On this episode of Living Live with Ross Video, host Tyler Kern was joined by Ross Video President and Executive Producer, Ross Mobile Productions Mitch Rubenstein and Stephen Repass, General Manager, Ross Mobile Productions.
The trio dove into the explosion of remote production, examining the journey of the industry to its current height and providing insights about where it might be headed.
“Over the course of the last several years, anyone who follows the industry and it a sports fan realizes that the advent of new networks has really increased the appetite that viewers have had for our type of product,” Rubenstein said. “Whether it’s an OTT platform, a new cable network, anything coming from a school-based production – you’re seeing more and more content on the air, which means more and more need for companies like ours.”
Specifically, Repass said, the boom in digital-only platforms has created a need for lean, efficient workflows and productions that can avoid spending resources in the way the traditional broadcast giants do.
“You can’t do a 53-foot truck and come in and spend $60,000-$70,000 on a show that’s going to air on a digital platform,” he said.
Even the mobile nature of the audience and a lack of traditional “time slots” plays a role, Rubenstein said – instead of producing content for a certain window, there are now unlimited possibilities for content to air and be seen.
To meet these needs, Ross Mobile Productions offers powerful, consistent and cost-effective solutions in the form of full-service production packages and rental services involving much smaller vehicles and operations.
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