Living Live: The Past, Present and Future of Production Switchers

 

There are many moving pieces and cogs in a well-oiled production, but one of the most critical is the production switcher. As Ross Video CEO and President David Ross puts it, you can think of these key tools as real-time video editors of sorts.

Production switchers allow producers to select different audio and video sources, graphics and more, effectively crafting a “finished,” edited final production on the fly. For that reason, the person operating the switcher is just as important as the tool itself.

“It’s kind of like [a piano],” Ross said. “You’ve got a piano, but the piano player is an integral part of this, as well, because it’s a bit of an art to run [a production switcher]. … Every second counts and, if you press the wrong button, something very bad can happen.”

Ross Video has used that mindset to build a long history of expertise in production switcher development, aiming to empower producers and operators to achieve the best possible results without being inhibited by their tools.

“We have to remember we’re, in some ways, developing an artist’s tool,” Ross said. “A lot has to go into the human interface of that, as well as the technology.”

That development – and Ross’s position as an industry leader in switchers – goes back to Ross’s father, who designed an early production switcher while still in high school, eventually designed the first solid-state switcher and was one of the pioneers of chroma keying in a color other than blue, helping bring the now-iconic green screen to life.

Ross and Ross Video have upheld that tradition and built upon it, helping bring to market exciting innovations like digital video effects, high definition and other technological leaps that are propelling the art of production forward.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in HVAC
AI in HVAC Speeds Up Troubleshooting, Automates Training, and Connects Techs to the Right Data Instantly
September 16, 2025

Artificial intelligence is rapidly transforming field service operations across skilled trades, and HVAC is no exception. AI in HVAC is reshaping how technicians access information, troubleshoot systems, and stay productive on the job. As the industry faces an ongoing labor shortage and rising equipment complexity, the need for smarter tools is urgent, especially as…

Read More
meaningful connection
Beyond “How Are You?”: Creating Meaningful Connection That Fuels Professional Growth
September 16, 2025

What happens when we stop asking surface-level questions and start having conversations that actually matter? Everyday greetings like “How are you?” often miss the chance to spark a genuine and meaningful connection. Research suggests that authentic connection boosts employee engagement and retention, with studies showing that employees who feel recognized and genuinely valued are…

Read More
Education
Shaping the World of Education: The Broadband Industry’s Impact on Academia, Part 1
September 16, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin sits down with Chuck Girt, Chief Technology Officer at FiberLight, to explore how broadband innovation is shaping the future of education. As schools embrace 1:1 devices, cloud-based curriculum, and even emerging AI-driven learning tools, their networks are under more pressure than ever….

Read More
AP poll
College Football’s AP Poll: Should Voter Rights Be Revoked?
September 12, 2025

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

Read More