Living Live: The Past, Present and Future of Production Switchers

 

There are many moving pieces and cogs in a well-oiled production, but one of the most critical is the production switcher. As Ross Video CEO and President David Ross puts it, you can think of these key tools as real-time video editors of sorts.

Production switchers allow producers to select different audio and video sources, graphics and more, effectively crafting a “finished,” edited final production on the fly. For that reason, the person operating the switcher is just as important as the tool itself.

“It’s kind of like [a piano],” Ross said. “You’ve got a piano, but the piano player is an integral part of this, as well, because it’s a bit of an art to run [a production switcher]. … Every second counts and, if you press the wrong button, something very bad can happen.”

Ross Video has used that mindset to build a long history of expertise in production switcher development, aiming to empower producers and operators to achieve the best possible results without being inhibited by their tools.

“We have to remember we’re, in some ways, developing an artist’s tool,” Ross said. “A lot has to go into the human interface of that, as well as the technology.”

That development – and Ross’s position as an industry leader in switchers – goes back to Ross’s father, who designed an early production switcher while still in high school, eventually designed the first solid-state switcher and was one of the pioneers of chroma keying in a color other than blue, helping bring the now-iconic green screen to life.

Ross and Ross Video have upheld that tradition and built upon it, helping bring to market exciting innovations like digital video effects, high definition and other technological leaps that are propelling the art of production forward.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

Read More
Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

Read More
Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Read More
The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

Read More