Living Live: The Past, Present and Future of Production Switchers

 

There are many moving pieces and cogs in a well-oiled production, but one of the most critical is the production switcher. As Ross Video CEO and President David Ross puts it, you can think of these key tools as real-time video editors of sorts.

Production switchers allow producers to select different audio and video sources, graphics and more, effectively crafting a “finished,” edited final production on the fly. For that reason, the person operating the switcher is just as important as the tool itself.

“It’s kind of like [a piano],” Ross said. “You’ve got a piano, but the piano player is an integral part of this, as well, because it’s a bit of an art to run [a production switcher]. … Every second counts and, if you press the wrong button, something very bad can happen.”

Ross Video has used that mindset to build a long history of expertise in production switcher development, aiming to empower producers and operators to achieve the best possible results without being inhibited by their tools.

“We have to remember we’re, in some ways, developing an artist’s tool,” Ross said. “A lot has to go into the human interface of that, as well as the technology.”

That development – and Ross’s position as an industry leader in switchers – goes back to Ross’s father, who designed an early production switcher while still in high school, eventually designed the first solid-state switcher and was one of the pioneers of chroma keying in a color other than blue, helping bring the now-iconic green screen to life.

Ross and Ross Video have upheld that tradition and built upon it, helping bring to market exciting innovations like digital video effects, high definition and other technological leaps that are propelling the art of production forward.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Faherty
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More
Food-as-Medicine
The Gut Reset Revolution: How Food-as-Medicine Became the New Foundation for Wellness
October 15, 2025

Gut health has moved from fringe to front page, with consumers overwhelmed by protocols, powders, and “miracle” cleanses. As interest surges, so do questions about what actually works day to day—and why it matters now. One reason: an estimated 65% of the population is dairy intolerant, complicating popular bovine colostrum trends cited for immunity…

Read More
zero-emission
Driving Real Change: How ZM Trucks Is Building the Future of Zero-Emission Trucking
October 15, 2025

As the U.S. accelerates its push toward cleaner freight transport, policy and market forces are reshaping what’s possible in trucking. The EPA’s Phase 3 greenhouse gas emissions standards for heavy-duty vehicles, finalized on March 29, 2024, establish stricter CO₂ limits for model years 2027 through 2032. The rule is technology-neutral and performance-based, allowing manufacturers…

Read More
competition
The Open Road to Reform: Why Healthcare Needs Disruption, Innovation, and the Return of Real Competition
October 15, 2025

The U.S. healthcare system is at a crossroads — facing rising costs, limited competition, and a widening gap between innovation and accessibility. According to projections from the Centers for Medicare & Medicaid Services (CMS), national health spending is expected to grow faster than the overall economy over the next decade — about 5.8% per year…

Read More