The Role of ‘Conventional’ AV as Innovation Continues

Even in the wake of tremendous innovation in the AV space, there will always be room for more “conventional” systems, meaning systems that still rely on video extenders and other more traditional technology.

More than anything, these systems will play a role in providing AV solutions for those unwilling to take the leap or interested in smaller, simpler solutions that fit more into the traditional idea of what an AV system is.

The only catch is that these systems still need remote links or some other way for the integrator to provide the same level of service they would for more forward-looking systems.

Wireless control is another big topic in the world of Pro AV. The biggest obstacle many integrators face is helping potential clients understand that the Wi-Fi that powers the innovative systems of today isn’t the same they have in their homes, where they’re often used to resetting it every now and again for optimal performance.

Commercial-grade Wi-Fi doesn’t come with such drawbacks. Instead, it’s a robust solution that’s allowing integrators like Mad Systems to bring to market much more exciting and scalable solutions that elevate content and personalization in consumer experiences and beyond.

Many solutions can also operate via wired connection, further putting at ease those still harboring “Wi-Fi prejudice.”

To learn more, visit madsystems.com.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More