Engineering Experience: The Story of Finding A Perfect Technology Development Partner

Ron Farmer called up Paragon Innovations. He wanted to set up a lunch meeting.

When the crew at Paragon received him warmly and started checking their calendar, he had to clarify. No, like, now.

Luckily, there was a table available at Red Lobster, and Farmer, the CEO of US LED, started a relationship that would last for more than 20 years, with Paragon serving as his technology development partner.

The key, Farmer said, is how well the companies fit together.

“The gating issue is a cultural match, and that’s it. When it really comes right down to it, when we hired Paragon, Paragon did not know how to do what we were going to do in basic terms because they’d never done a product like that before,” Farmer said. “Really hardly anybody in the whole world knew how to do what we were doing. I had to bring the problem, they had to bring the solution.”

“They had the skillsets, and it was a good cultural fit. If they had the skillsets and not the cultural fit, it wouldn’t have worked out.”

Mike Wilkinson (embed contributor page), CEO of Paragon, said Ron’s direct approach, not just when asking for a lunch meeting but also when explaining exactly what he needs a white-light LED module to look like.

“I love it the most when customers like Ron come and say, ‘Here’s what I want, here’s what I need.'” Wilkinson said. “Those are sometimes very different things but tell us what do you want, what do you need and then tell us about the environment, help us understand.”

The way the two companies and their leaders gel mean the lunch meetings continue, even decades after that hastily scheduled seafood lunch.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

Read More
From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

Read More
AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

Read More
Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

Read More