The Value of American Made for Quality Manufacturing, ISO Certification and Six Sigma

AtlasIED Vice President of Global Quality and Commercial Manufacturing Travis Pranschke knows a thing or two about audio.

Pranschke has competed in and claimed victory in multiple car shows since he was a teenager and, in addition to building sound systems, he’s spent almost two decades in plastics manufacturing, giving him a unique combination of expertise that brings a range of benefits to AtlasIED.

“It’s given me an opportunity to combine the knowledge learned along the way to something I truly enjoy doing,” he said.

Pranschke has also completed the Lean Six Sigma Black Belt certification, meaning he has an extremely thorough understanding of Six Sigma principles and is equipped to apply those principles in a leadership role with tremendous accountability and responsibility.

AtlasIED’s use of Six Sigma and other drivers of efficiency and quality are only the beginning of the company’s commitment to quality. It owns its own manufacturing facilities overseas to stay competitive on pricing when the market dictates it, and this choice gives the company greater oversight into product quality than other organizations that outsource manufacturing outside the U.S.

“Regardless of where the products are being built, we’ve got local teams,” Pranschke said. “We’ve got boots on the ground.”

Still, Pranschke said the company’s American roots are clear.

“As a family-owned, private company that’s been built on manufacturing and engineering in the U.S., we’re always looking for ways to utilize our domestic factories and locations to provide quality employment for as many people as possible within the communities our friends and families live in,” he said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


home valuation
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
June 1, 2023

In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]

Read More
housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

Read More
Affordable Care Act
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
June 1, 2023

The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain.  Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]

Read More