AtlasIED Vice President of Global Quality and Commercial Manufacturing Travis Pranschke knows a thing or two about audio.

Pranschke has competed in and claimed victory in multiple car shows since he was a teenager and, in addition to building sound systems, he’s spent almost two decades in plastics manufacturing, giving him a unique combination of expertise that brings a range of benefits to AtlasIED.

“It’s given me an opportunity to combine the knowledge learned along the way to something I truly enjoy doing,” he said.

Pranschke has also completed the Lean Six Sigma Black Belt certification, meaning he has an extremely thorough understanding of Six Sigma principles and is equipped to apply those principles in a leadership role with tremendous accountability and responsibility.

AtlasIED’s use of Six Sigma and other drivers of efficiency and quality are only the beginning of the company’s commitment to quality. It owns its own manufacturing facilities overseas to stay competitive on pricing when the market dictates it, and this choice gives the company greater oversight into product quality than other organizations that outsource manufacturing outside the U.S.

“Regardless of where the products are being built, we’ve got local teams,” Pranschke said. “We’ve got boots on the ground.”

Still, Pranschke said the company’s American roots are clear.

“As a family-owned, private company that’s been built on manufacturing and engineering in the U.S., we’re always looking for ways to utilize our domestic factories and locations to provide quality employment for as many people as possible within the communities our friends and families live in,” he said.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –