Living Live: How TV Stations Can Differentiate Their Election Coverage

 

On this episode of Living Live with Ross Video, host Tyler Kern was joined by Jim Doyle, Ross Video Director of Creative Services.

Many TV stations deliver round-the-clock, well-produced live productions on Election Day – after all, it’s one of the biggest live production days of the year, and presidential races only heighten that interest.

But how can these stations ensure their offering is differentiated from the countless other options presented to viewers?

Ross Video’s Creative and Professional Services initiative, Rocket Surgery, gives TV stations a way to access innovative and cutting-edge solutions to captivate audiences and set productions apart.

Rocket Surgery offers graphic design in virtual reality and more, graphics integration with Ross Video platforms like XPression, virtual productions that leverage virtual reality and more, augmented reality and VR sets, and dashboard workflow design.
In election coverage, specifically, Doyle said preparation is perhaps the most critical factor.

“Primarily, preparation is important because, for a lot of TV stations, election coverage becomes their benchmark. It’s the thing that they measure their performance by,” he said. “Given that, if you’re a U.S. TV station, you know that you’re going to have a lot of viewers. … Why wouldn’t you plan ahead and plan early?

“Most of all, I like to start working with my customers as early as possible, so that we can come up with more creative ways to display your election data and your results data and really push the envelope.”

Essentially, Doyle said, the more lead time, the greater the ability to leverage innovative technologies like augmented reality to tell an in-depth, engaging story that goes beyond traditional election coverage.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

How To Navigate the American Healthcare System
How To Navigate the American Healthcare System
January 28, 2022
This week on I Don't Care, Host Kevin Stevenson sits down with an author that has made it his mission to teach people how to navigate the healthcare system, arming patients with the proactive education Read more
Owning the Future of Healthcare: How to Leverage Data and Analytics for Rapid Response to Emerging Threats
January 27, 2022
  “HealthCatalyst comes from a healthcare perspective and designs technology to support it. They were willing to get in the sandbox with us and figure this out.” Harnessing the power of data is Read more
Surrounding Yourself with a Strong Team to Revitalize a Company
Surrounding Yourself with a Strong Team to Revitalize a Company
January 27, 2022
  In this episode of Straight Outta Crumpton, Greg Crumpton spoke with Wendy Staso to learn more about her incredible journey leading Huckestein Mechanical Services from insolvency to becoming a member Read more