Living Live: How TV Stations Can Differentiate Their Election Coverage
On this episode of Living Live with Ross Video, host Tyler Kern was joined by Jim Doyle, Ross Video Director of Creative Services.
Many TV stations deliver round-the-clock, well-produced live productions on Election Day – after all, it’s one of the biggest live production days of the year, and presidential races only heighten that interest.
But how can these stations ensure their offering is differentiated from the countless other options presented to viewers?
Ross Video’s Creative and Professional Services initiative, Rocket Surgery, gives TV stations a way to access innovative and cutting-edge solutions to captivate audiences and set productions apart.
Rocket Surgery offers graphic design in virtual reality and more, graphics integration with Ross Video platforms like XPression, virtual productions that leverage virtual reality and more, augmented reality and VR sets, and dashboard workflow design.
In election coverage, specifically, Doyle said preparation is perhaps the most critical factor.
“Primarily, preparation is important because, for a lot of TV stations, election coverage becomes their benchmark. It’s the thing that they measure their performance by,” he said. “Given that, if you’re a U.S. TV station, you know that you’re going to have a lot of viewers. … Why wouldn’t you plan ahead and plan early?
“Most of all, I like to start working with my customers as early as possible, so that we can come up with more creative ways to display your election data and your results data and really push the envelope.”
Essentially, Doyle said, the more lead time, the greater the ability to leverage innovative technologies like augmented reality to tell an in-depth, engaging story that goes beyond traditional election coverage.
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