Video Vices: Taking Control of Your Video Distribution Systems with Craig Brown

 

With the emergence and pervasiveness of video content being key to AV industry, it’s no surprise businesses know that in order to meet this demand, they need to find the right distribution system to meet their needs.

As Director of Sales at Shoreline Communications, Craig Brown is deeply familiar with these video delivery systems, as well as the benefits and drawbacks of each. The evolution of video distribution, from RF, to Hybrid to IP, has introduced unique ways each system can enhance sales and customer experience. Sometimes, it’s hard to beat the basics though.

“Usually if a building is already built…there’s likely an RF distribution system already in place,” Brown said.

On this episode of Video Vices with Contemporary Research, Brown explains why businesses need to think about how they distribute video, what the content is and how much time it’s taking their employees to manage it. Offering a simplified system can be easy and simple, and if done correctly it will just work with little maintenance.

Client needs and network challenges vary from case to case, so it’s important to find unique solutions that are simple and cost-effective. There’s a viable place for each solution, and a “right solution for every project,” Brown said.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More