Virtual Reality, LED Boards Make World Cup Fun For Fans Outside Stadiums

During the 2006 World Cup in Germany, FIFA introduced a new way for more soccer fans to be a part of the World Cup experience without shelling out the expensive match ticket costs. The FIFA Fan Fest is the soccer federation’s officially sponsored public match viewing area. Its free admission and interactive carnival of a soccer watch party has been a popular alternative for FIFA fans on a budget. The event is a must see for football fans and families alike. With 11 locations scattered around Russia this year, millions will be able to enjoy the gameday experience without the gameday price.

One of the fundamental parts of the Fan Fest is the large high definition television screens installed in every location. These giant LED screens broadcast every match, attracting fans from all nations playing in the same city to bring the party of the game outside to the streets. The digital displays, however, are just one part of this experience. Some of the highlights from the fan fest games this year are Virtual Reality goalkeeping simulators, mock-penalty shootouts, and bounce house soccer.

The 2014 World Cup in Brazil attracted more than five million people to FIFA’s festival grounds and this year seems well on track to match or exceed that count. As the next edition of the World Cup approaches in Qatar 2022, many expect the Fan Fest to once again play an important role attracting more fans and generating more revenue.

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More