Watch: Ben & Jerry’s Delivers In-Store Audio and Augmented Reality Activation

Ben and Jerry’s ice cream partnered with Shazam and POSMusic earlier this month to enhance it’s ‘National Cone Day’ in Australia and New Zealand. The ice cream brand used an integrated in-store activation combining curated playlists, audio messaging, and a specially created augmented reality experience while customers waited in line.

Audio messages in the store explained initiatives Ben and Jerry’s partakes in, and customers were encouraged to Shazam songs to qualify for free giveaways. The enhanced entertainment led to the brand giving away a combined 126,360 scoops across the two countries during the day.

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More