Watch: Ben & Jerry’s Delivers In-Store Audio and Augmented Reality Activation

MarketScale
MarketScale
Apr 26, 2018
Featured Videos
Share this post

Ben and Jerry’s ice cream partnered with Shazam and POSMusic earlier this month to enhance it’s ‘National Cone Day’ in Australia and New Zealand. The ice cream brand used an integrated in-store activation combining curated playlists, audio messaging, and a specially created augmented reality experience while customers waited in line.

Audio messages in the store explained initiatives Ben and Jerry’s partakes in, and customers were encouraged to Shazam songs to qualify for free giveaways. The enhanced entertainment led to the brand giving away a combined 126,360 scoops across the two countries during the day.

Follow us on social media for the latest updates in B2B!

Image

Latest

generative AI basics
As Pressure Around AI Returns Increases, Companies Using Should Know the Generative AI Basics
April 16, 2024

In an era defined by rapid technological advancements, the surge of generative artificial intelligence (AI) and Large Language Models (LLMs) stands out as a particularly transformative development. It’s a trend that’s leading to a wealth of new AI-powered solutions for businesses to consider investing in, whether as part of their internal tech stack or as […]

Read More
document restoration process
AMRestore Document Restoration Process
April 16, 2024

How does advanced document recovery technology safeguard valuable business documents from severe damage, especially in emergencies involving water? Polygon’s AMRestore document restoration process provides residential and commercial content restoration, cleaning, and moving. Larry Waltemire, the Business Unit Manager of East Region at Polygon, highlights the critical stages and technological advancements in document preservation at […]

Read More
biofuel feedstock
Motor Fuels Tax Minute, Episode 43: Biofuel Feedstock
April 16, 2024

In this week’s episode of Motor Fuels Tax Minute, our hosts discuss non-tax specific permits for biofuel feedstocks.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 43 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax Minute, the vlog where we talk all […]

Read More
An Aging U.S. Workforce Could Be A Fruitful Operational Shift for Businesses
April 15, 2024

In a workforce landscape being shaped by inflation, supply chain evolution, geopolitical tide shifts, and rising next-gen technology, businesses are increasingly recognizing the value of integrating older, experienced workers into their labor strategies. The allure lies not only in the seasoned skills these workers bring but also in their financial independence, which often allows […]

Read More
Related
Icom here, there, and everywhere
Software & Technology
Where is Icom? Here, There, and Everywhere at the Miami Boat Show 2024
April 15, 2024
public safety and security
Healthcare
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More
athletic training facilities
Healthcare
Integrating Technology in The Modern Locker Room: Transforming Athletic Training Facilities to Boost Recruitment and Retention
April 8, 2024

In this Pro AV Today episode, host Ben Thomas discusses the role of technology in athletic training facilities, emphasizing the importance of digital signage, audio, and video distribution in improving these spaces. Guest JJ Parker, CEO of Tightrope Media Systems and Carousel Digital Signage, shares insights on the evolution of athletic training facilities into […]

Read More