Many companies today are pushing global standards to show off their unified communications solutions. Enterprise customers have hired multiple AV integration companies and have gotten different levels of service. When instead they could hire one integrator and get the same results everywhere. AV integration companies need to try to find other ways to add value and help the customer. There’s potential in some companies for global work to represent $20 million to even $50 million in revenue per year IT is much simpler when it comes to doing a global deployment because there’s such a focus on the technology The tendency is to look at AV Integration as an infrastructure, something tangible.