Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Watch the FIFA World Cup in 3D: How a Group of Four People Made it Happen

Architects are increasingly turning toward virtual reality (VR) to help them with their designs. No matter how good a blueprint or sketch may be, there is nothing like seeing your design or the property in 3D. A space can look bigger or smaller in 2D than it really is, while a 3D rendering will provide…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share
Watch the FIFA World Cup in 3D: How a Group of Four People Made it Happen

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Start free

Architects are increasingly turning toward virtual reality (VR) to help them with their designs. No matter how good a blueprint or sketch may be, there is nothing like seeing your design or the property in 3D. A space can look bigger or smaller in 2D than it really is, while a 3D rendering will provide the architect, engineer, or designer with a more accurate conception of what they are working with.

This is a powerful tool not only for architects and designers, but also for their clients, who can “walk in” and see what it will look like when finished. This can go so far as to include avatars which represent architects or contractors.

There are also augmented reality (AR) and mixed reality (MR), which allows people to see objects that are not actually in the room as though they are tangible. Many people are perhaps familiar with this concept from the game Pokemon Go, and the more recent Jurassic World Alive. It may be a little less splashy than seeing a Tyrannosaurus Rex walking across a lawn in such a way as to look real, but it is much more practical to see what the change in a kitchen design will actually look like, or to see how the light will reflect off of certain surfaces.

All of this is no doubt why 35 percent of architects use VR, AR, or MR and 79 percent expect these technologies will make their work more efficient. There seems little doubt the future of architecture, engineering, and design lies in the continued use of these technologies that make the work itself easier and improves the ability of firms and customers alike to create what the customer wants.

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Architecture & Design Insights

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM reported $144.5 million in 2025 K-12 school revenue, topping Building Design+Construction's 2026 Giants 400 engineering ranking ahead of CMTA and Jacobs. The lists rank gross revenue, so they map footprint, not performance. For districts planning bond programs, they are the closest public view of who builds schools at scale.

  • 01AECOM led the K-12 engineering list with $144.5 million in 2025 revenue, followed by CMTA at $104.5 million, Jacobs at $97.1 million and fourth-place WSP at $46.6 million, per BD+C.
  • 02The Giants 400 K-12 lists rank gross revenue from U.S. and Canada operations, so a firm's position measures how much school work it carries, not fees, project count or results.
  • 03The same three firms held No. 1 in K-12 architecture, engineering and construction in both 2025 and 2026, according to American School & University, while positions below them shifted.

Sep 18, 2026

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw has released plans for a reimagined north entry plaza at Allegiant Stadium in Las Vegas, per Dezeen. The design converts parking lots into transport infrastructure and walkways and builds a Boring Company station into an elevated plaza. For stadium operators, the arrival point moves from a parking field to a transit stop.

  • 01Grimshaw's Allegiant Stadium plan puts the transit station inside the entry plaza itself, which changes where crowd flow begins for gate staffing and wayfinding.
  • 02The plan matters most for venues with surface parking directly adjacent to gates and a transit operator willing to build to the door; without both, the model does not transfer.
  • 03Dezeen reported released plans, not a construction start; a published schedule or cost is the next signal that would move this from concept to project.

Sep 17, 2026

Proptech money is moving to AI that cuts construction and property costs

Proptech money is moving to AI that cuts construction and property costs

Crunchbase News reported Sept. 1, 2026 that proptech investors are shifting toward AI that makes construction, property operations and deals cheaper. Trunk Tools is the clearest example. Its TrunkBid bid-leveling agent and Cortex drawing layer put the change squarely in general contractors' preconstruction and submittal work.

  • 01Investor selectivity in proptech is now aimed at a specific test: does the tool take hours out of construction, building operations or a transaction. According to Crunchbase News, investors are putting more money into companies using AI and other technology to make construction, property operations and real estate transactions faster and less expensive.
  • 02Trunk Tools launched TrunkBid, an AI agent for subcontractor bid analysis and leveling, in March, according to Construction Business Owner, and its Cortex platform, unveiled in June, can compare revised drawing sets, according to ENR. Contractors that still level subcontractor bids by hand in spreadsheets are the buyers this wave is built for.
  • 03Watch whether early deployers such as Gilbane and Cleveland Construction publish measured hours saved. Until they do, the 'hundreds of hours' figure is a vendor estimate, not a benchmark.

Sep 17, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512