Watch the FIFA World Cup in 3D: How a Group of Four People Made it Happen

Architects are increasingly turning toward virtual reality (VR) to help them with their designs. No matter how good a blueprint or sketch may be, there is nothing like seeing your design or the property in 3D. A space can look bigger or smaller in 2D than it really is, while a 3D rendering will provide the architect, engineer, or designer with a more accurate conception of what they are working with.

This is a powerful tool not only for architects and designers, but also for their clients, who can “walk in” and see what it will look like when finished. This can go so far as to include avatars which represent architects or contractors.

There are also augmented reality (AR) and mixed reality (MR), which allows people to see objects that are not actually in the room as though they are tangible. Many people are perhaps familiar with this concept from the game Pokemon Go, and the more recent Jurassic World Alive. It may be a little less splashy than seeing a Tyrannosaurus Rex walking across a lawn in such a way as to look real, but it is much more practical to see what the change in a kitchen design will actually look like, or to see how the light will reflect off of certain surfaces.

All of this is no doubt why 35 percent of architects use VR, AR, or MR and 79 percent expect these technologies will make their work more efficient. There seems little doubt the future of architecture, engineering, and design lies in the continued use of these technologies that make the work itself easier and improves the ability of firms and customers alike to create what the customer wants.

Follow us on social media for the latest updates in B2B!

Image

Latest

training
Empowering Teams Through a Modern Training Culture
November 13, 2025

Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…

Read More
quality assurance
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
November 13, 2025

In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…

Read More
safety
Safety, Pride & Zero Defects: The New Standard in Construction Excellence
November 13, 2025

In an era when construction headlines often center on delays, overruns, and litigation, the companies that quietly build with integrity are shaping the industry’s future in far more meaningful ways. The most enduring structures aren’t defined merely by their materials but by the standards and culture behind them—standards that treat quality not as…

Read More
Startup
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
November 12, 2025

As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…

Read More