Watch the FIFA World Cup in 3D: How a Group of Four People Made it Happen

Architects are increasingly turning toward virtual reality (VR) to help them with their designs. No matter how good a blueprint or sketch may be, there is nothing like seeing your design or the property in 3D. A space can look bigger or smaller in 2D than it really is, while a 3D rendering will provide the architect, engineer, or designer with a more accurate conception of what they are working with.

This is a powerful tool not only for architects and designers, but also for their clients, who can “walk in” and see what it will look like when finished. This can go so far as to include avatars which represent architects or contractors.

There are also augmented reality (AR) and mixed reality (MR), which allows people to see objects that are not actually in the room as though they are tangible. Many people are perhaps familiar with this concept from the game Pokemon Go, and the more recent Jurassic World Alive. It may be a little less splashy than seeing a Tyrannosaurus Rex walking across a lawn in such a way as to look real, but it is much more practical to see what the change in a kitchen design will actually look like, or to see how the light will reflect off of certain surfaces.

All of this is no doubt why 35 percent of architects use VR, AR, or MR and 79 percent expect these technologies will make their work more efficient. There seems little doubt the future of architecture, engineering, and design lies in the continued use of these technologies that make the work itself easier and improves the ability of firms and customers alike to create what the customer wants.

Follow us on social media for the latest updates in B2B!

Image

Latest

Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More