Google Translate Helps Bring The World Together in Russia

The World Cup may be the largest gathering of the international community outside of the Olympic Games every four years, and while the atmosphere may be jovial, there are natural logistical issues that come with an influx of international tourists to a host nation. The language barrier is the most glaring one, and while soccer might be a global language, tourists still need to eat, find lodging and maneuver around a foreign country.

At this year’s World Cup, people are learning they are able to communicate with Google Translate—usually by creating written text on their computers and phones, but sometimes with the app’s voice feature—to buy and sell, and even just to give casual compliments. Of course, you have to be careful, because the translator is still imperfect. As Reuters notes, a user may try saying that Russian women are beautiful, and end up saying, “Old women are very beautiful.”

Reporters have also used the technology to ask questions to players in their native language after matches, according to Reuters.

Google Translate is an AI that involves deep learning. “Deep learning” doesn’t mean the AI actually understands what it is translating; rather, it means that there are many layers of nodes in the artificial neural network (ANN). The more layers of nodes an ANN has, the more complex things it can learn. And language is certainly complex.

With an ANN, the more information it is given, the more accurate the ANN becomes. In the case of language, the more accurate translations of sentences from one language to another it receives, the better the translation becomes over time. This is why Google Translate has improved over time, and it is why it asks users for better translations of what it provides.

So while Google Translate is hardly going to replace the world’s translators of great literature or the interpreters at the UN anytime soon, it can certainly help tourists get around in places where they are not likely to have learned the language.

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More