How an Underdog Mindset, Creative Discipline, and People-First Leadership Helped Cecil Cross Build Lasting Professional Equity

More and more, the creative journey looks less like a straight line and more like a series of pivots, setbacks, and surprising new opportunities. As layoffs, industry shifts, and unpredictable career turns reshape what a “typical” creative path looks like, many professionals are being pushed to turn uncertainty into momentum. Many are asking how to transform their lived experiences into something durable—real professional equity they can build on, no matter where their path leads next.

Welcome to Professional Quotient. In the latest episode, host Jason Winningham talks with Cecil Cross, founder and creative director of Kindred Gent Design Studio, about how an underdog mindset, design craft, and people-first leadership can build real professional equity.

Cecil traces his path from a vocational graphics class to school districts, “junk mail,” TV, telecom, and now high-trust partnerships with startup founders. He shares how he rebuilt his career after multiple layoffs, why a career path doesn’t have to be linear, and what it means to follow standards, not trends.

The main topics of discussion…

• How Cecil turned an underdog story—and five career layoffs—into clarity, grit, and a thriving design studio.

• Why “don’t follow trends, follow standards” is a guiding principle in his creative work.

• The role of community, mentorship, and relationship-building in raising one’s Professional Quotient (PQ).

Cecil Cross is a veteran creative director and brand strategist with 20+ years of experience leading global design teams and delivering high-impact brand, web, and digital experiences for B2B, technology, telecom, and software organizations. He has held senior creative leadership roles—including Senior Director of Brand, VP of Creative & Digital, and Creative Director—where he guided brand governance, web development, multimedia production, and large-scale marketing initiatives across international markets. Known for translating complex ideas into clear visual systems, mentoring emerging talent, and building design functions that scale, Cecil has also spent more than a decade consulting independently for startups and enterprise clients across multiple industries.

If you’re a creative, a founder, or someone who’s been knocked down and is still moving forward, this conversation will help you see your skills, story, and relationships as assets you can design around.