CYBERSECURITY IS A CHALLENGE THAT MUST BE ADDRESSED

MarketScale

Jan 8, 2019

Technology continues to change, but now more rapidly than ever. As companies adopt new digital technologies––Internet of Things (IoT), big data, blockchain, cloud computing, and mobile computing––security must be a primary consideration. In the past, securing network perimeters from threats was enough. Now, data spreads across systems, devices, and the cloud, all of which require a comprehensive cybersecurity strategy.

THE DIGITAL WORLD NEEDS SECURITY JUST LIKE THE NON-DIGITAL WORLD

From decision making to customer service, digital technology continues to reinvent the way companies operate. The automation of business processes and increasing digital connectedness of technology have significantly raised cybersecurity risks and threat levels. Any vulnerabilities can be exploited to quickly proliferate a cyberattack throughout the entire supply chain, costing an organization not only money but also the trust of its customers. To properly address these concerns, it is essential to take a proactive approach and build security directly into storage, applications, and interconnected devices. This ensures organizations can maintain confidentiality, integrity, and availability of data wherever it resides, whether on premises, in the cloud, or in hybrid environments.

IOT IS REINVENTING HOW COMPANIES CONDUCT BUSINESS

The Internet of Things makes cybersecurity essential, but also more challenging. Through IoT, billions of devices are now connected and interacting to a degree that the world has not seen before. As IoT becomes more prevalent, malicious cyberattacks are growing in frequency and sophistication. With these devices being deployed in potentially vulnerable environments, such as vehicles, banks, hospitals, factories, and power grids, the risks to human welfare grows more serious. The message is clear. Failing to secure these devices could have devastating real-world consequences.

IN CONNECTED ENVIRONMENTS, SECURITY MUST EXIST ACROSS ALL APPLICATIONS

IT personnel regularly secure outside access to their networks and applications. However, the transformation of digital communication has created a vast network of interconnected environments, so perimeter protection is no longer adequate. Once a cyber-attacker compromises a weak link, they have access to the company’s networks, systems, and data. In a digital world, security must be proactively embedded into all applications as the first line of defense. In addition, security controls should be defaulted to the highest levels of protection. Encryption of data in transit and two-factor authentication are additional measures that can dramatically increase the security of communications. It is essential that the cybersecurity and IT professionals find a common understanding, a shared terminology, and a unified approach to securing applications and data.

Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar

June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide

June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education

June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career

May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…