Skip to content
MarketScale
‹ Back to IndustriesRetail

Lakeside Shopping Center – Restoring the Magic

By some estimates, 25% of traditional malls will be closed by 2022—primarily due to a decline in traffic in major retail spaces. This decline has left many malls with empty in-line spaces that need to be filled with attractions to revitalize foot traffic. PLAYTIME offers a viable solution. By repurposing in-line spaces as play areas, PLAYTIME has…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Request an invite

By some estimates, 25% of traditional malls will be closed by 2022—primarily due to a decline in traffic in major retail spaces. This decline has left many malls with empty in-line spaces that need to be filled with attractions to revitalize foot traffic. PLAYTIME offers a viable solution. By repurposing in-line spaces as play areas, PLAYTIME has been restoring life to malls such as the Lakeside Shopping Center in Metairie, Louisiana.

What’s Happened to the Magic of Malls?

Previously a gathering space for inhabitants of cities and towns, many malls have lost their magic to current cultural trends. Online retail, for instance, has minimized the need many consumers feel to visit malls for shopping purposes. For malls to revive, consumers need new reasons to come inside. Play areas offer consumers a reason to return while reducing wasted space.

How Lakeside Brought the Magic Back

Located in Metairie, Louisiana, Lakeside Shopping Center partnered with the local Children’s Hospital to create a family-centered dream come true for the community. PLAYTIME designed a fairy-tale themed play area that is nothing short of magical.

Features of the play area include a castle, a play tower, a bridge, and even a Jack and the Beanstalk feature. It’s a space where kids can let their imaginations run wild while parents take a break from running around. This imaginative use of an in-line area even includes a party room.

A Vision Turned into Reality

At a glance, PLAYTIME’s space in Lakeside Shopping Center looks like a childhood dream. But parents love this space, too. A group of moms with a vision gave their input to ensure this space is practical for parents as well as their children. For example, families often take advantage of the nursing rooms and bathrooms included in the area.

Further, families in the region look forward to the future classes that will be offered there. The local Children’s Hospital will host parenting and community education classes. It also plans to build a facility near the mall’s entrance to centralize convenient family care.

Repurposing In-Line Spaces Gives Malls a Happily Ever After

Lakeside, like many of the malls in America, is a hallmark of the community. When malls decline, the culture of a suburban neighborhood often suffers as well. These massive buildings impact their communities’ real estate prices, taxes, the local economy, crime rates, and more. That’s one reason why the 2,300 square foot area in Lakeside Shopping Center is a shining example of a happily ever after for families in the region.

PLAYTIME believes in repurposing these spaces to revive communities. With designs unique to every space repurposed, communities have their needs met while malls get their magic back. See the happily ever after at Lakeside Shopping Center for an example of how PLAYTIME is bringing malls back to life.

Read more at playtime.com

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair's Q2 U.S. growth hits a post-pandemic high as AI and Perigold carry the momentum

Wayfair achieved its highest U.S. growth since the pandemic in Q2 2026, attributing success to the implementation of AI and the performance of its luxury brand, Perigold. E-commerce tailwinds also contributed to their strong performance.

  • 01Wayfair reported its strongest U.S. growth since the pandemic in Q2 2026.
  • 02AI tooling and Perigold significantly contributed to Wayfair's growth.
  • 03E-commerce industry tailwinds supported Wayfair's success.

Aug 18, 2026

Agentic AI, sub-30-minute delivery, and shelf robots are rewriting retail operations in 2026

Agentic AI, sub-30-minute delivery, and shelf robots are rewriting retail operations in 2026

By 2026, technologies like agentic AI, sub-30-minute delivery, and shelf robots have become integral to retail operations. Major retailers such as Amazon, Walmart, and Kohl's are leveraging these advancements. This shift represents a significant transformation in the way retail businesses function and serve customers.

  • 01Agentic AI and shelf robots are now critical components in modern retail operations.
  • 02Sub-30-minute delivery has become standard for many large retailers.
  • 03Major companies like Amazon and Walmart have fully integrated these technologies into their business models.

Aug 17, 2026

Whatnot hits $20 billion valuation as live-auction commerce goes mainstream retail

Whatnot hits $20 billion valuation as live-auction commerce goes mainstream retail

Whatnot has achieved a valuation of $20 billion after raising $545 million. The rapid growth of live-auction commerce is prompting large retailers to reconsider their digital selling strategies. This trend represents a significant shift in the retail industry towards more interactive and engaging online sales methods.

  • 01Whatnot reached a $20 billion valuation after raising $545 million.
  • 02Live-auction commerce is becoming mainstream, influencing enterprise retailers' digital strategies.
  • 03Interactive and engaging sales methods are reshaping the retail industry's approach to online commerce.

Aug 16, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512