Planning, Designing, and Future-Proofing Networks

 

In the modern world, reliable internet service isn’t a luxury; it’s a necessity. But the world of managing networks for telecommunications companies becomes more complex every day as new technology emerges. The key to these networks is what’s outside the plant or building—assets like cables, poles, and anything necessary to deliver the internet connection. Today’s guest, Dustin Sutton, president of 3-GIS, a developer of software to manage fiber optic networks, shared his insights.

“Years ago, assets outside the building were easy to track. There were dots or lines on the map, and you know what those correlated to, which was copper cabling. Now, it’s much more complex. These dots and lines could represent many different types of cable. Plus, the telecom companies need to understand how those dots and lines connect,” Sutton said

This type of data has been digitized for most companies. The location data is critical for keeping the network going but also to ensure that people don’t dig or disrupt what’s in the ground and so that providers can send field technicians out to connect or disconnect services. “This isn’t the case for every company, which means information isn’t streamlined, causing delays for end users. There are still challenges with the digitization of Open Settlement Protocol (OSP). When we talk to companies that want to make an investment in software to manage networks, they are focused on how to optimize revenue and keep customers; cost reduction is secondary,” Sutton said.

What’s critical for the future of networks is managing complexity. “Older systems were built on legacy platforms, so there was no ability to be flexible. But that’s the nature of the industry now. Fiber optic networks change rapidly, and organizations know that what they are putting in the ground today will be obsolete in five years. That’s why there is an effort to future-proof, so they don’t have to start over. They want an agile architecture. They are also over-building with extra cable in the ground or conduit on the pole, so there’s more capacity,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More
restorative practices
Building Safer Schools Through Restorative Practices
February 24, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with D’Jon Pitchford, Assistant Principal at Kelly Lane Middle School in Pflugerville ISD, to explore what school safety really means. Pitchford reframes safety as more than physical security—emphasizing trust, restorative practices, campus culture,…

Read More
continuous improvement in education
Continuous Improvement in Education: If You Want Different Outcomes, Change the System
February 24, 2026

School systems across the country are under mounting pressure to improve student outcomes while navigating shifting standards, staffing shortages, and rising expectations around accountability. Yet many reform efforts fall short because they are fragmented and short-term. According to Learning Forward’s Standards for Professional Learning, sustained and job-embedded professional learning is linked to improved educator…

Read More
growing with sales
Get Vertical! Growing with Sales for Success
February 24, 2026

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Read More