Planning, Designing, and Future-Proofing Networks

 

In the modern world, reliable internet service isn’t a luxury; it’s a necessity. But the world of managing networks for telecommunications companies becomes more complex every day as new technology emerges. The key to these networks is what’s outside the plant or building—assets like cables, poles, and anything necessary to deliver the internet connection. Today’s guest, Dustin Sutton, president of 3-GIS, a developer of software to manage fiber optic networks, shared his insights.

“Years ago, assets outside the building were easy to track. There were dots or lines on the map, and you know what those correlated to, which was copper cabling. Now, it’s much more complex. These dots and lines could represent many different types of cable. Plus, the telecom companies need to understand how those dots and lines connect,” Sutton said

This type of data has been digitized for most companies. The location data is critical for keeping the network going but also to ensure that people don’t dig or disrupt what’s in the ground and so that providers can send field technicians out to connect or disconnect services. “This isn’t the case for every company, which means information isn’t streamlined, causing delays for end users. There are still challenges with the digitization of Open Settlement Protocol (OSP). When we talk to companies that want to make an investment in software to manage networks, they are focused on how to optimize revenue and keep customers; cost reduction is secondary,” Sutton said.

What’s critical for the future of networks is managing complexity. “Older systems were built on legacy platforms, so there was no ability to be flexible. But that’s the nature of the industry now. Fiber optic networks change rapidly, and organizations know that what they are putting in the ground today will be obsolete in five years. That’s why there is an effort to future-proof, so they don’t have to start over. They want an agile architecture. They are also over-building with extra cable in the ground or conduit on the pole, so there’s more capacity,” he said.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More
Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More