Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

SIONYX’S AURORA WINS BEST IN SHOW IN DENVER

The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
SIONYX’S AURORA WINS BEST IN SHOW IN DENVER

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title sponsor, and education provider of the events. OIA unites and serves the outdoor industry in a variety of ways, making this event an ideal venue for the launch of SiOnyx’s latest creation. The show drew huge crowds as always, and Aurora by SiOnyx generated an enthusiastic response from the outdoor specialty retailers, who are quick to recognize the camera’s unique performance and versatility.

Awards and Accolades

In addition to winning the Best in Show award, our camera has received plenty of positive reviews. Its distinctive features captured the attention of Gear Junkie, who said of the Aurora: “this sub-8 ounce camera captures a remarkable amount of color and detail in the pitch-dark.”

Slash Gear has hailed it as the answer to the rugged GoPro’s night-vision limits, calling the SiOnyx Aurora “a one of a kind consumer action camera that has the uncanny ability to bring light even in the darkest of nights.”

The tech pros at ubergizmo went as far as to say, “When people look into the Aurora’s viewfinder for the first time, they are blown away,” and added that “this is the difference between ‘low light’ and ‘night-vision’ capabilities.” And 9TO5Toys argues, “the quality of the Aurora camera at night cannot be beaten.”

Why You Need Aurora by SiOnyx

The Aurora by SiOnyx is the world’s first IP67 day/night action camera with integrated HD night vision. Designed to capture HD videos or still photos from noonday sun to moonless starlight, the Aurora boasts a built in OLED display, iOS and Android Wi-Fi connectivity, GPS, g-sensor trigger and e-compass, making it the perfect adventure camera for outdoor enthusiasts. A custom SiOnyx CMOS sensor is the secret to the brand’s night-vision prowess and allows you to capture events round the clock—because SiOnyx understands that life doesn’t end when the sun goes down.

Preorder yours now at sionyx.com.

Read more at sionyx.com

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Sports venues are now being specced like IT projects

Sports venues are now being specced like IT projects

Athletic facilities are shifting planning from “lights and outlets” to connectivity, access control and data capture. Livestreaming, mobile entry and drones for field upkeep are now routine requirements. Athletic Business’ project reports, including a proposed $70 million Louisiana complex, show pipelines getting bigger, while Coach & Athletic Director says owners should evaluate technology needs up front.

  • 01If a venue plan includes livestreaming and recruitment video workflows, network capacity becomes an owner requirement, not a nice-to-have, according to Coach & Athletic Director.
  • 02Drone flyovers are moving from novelty to routine inspection tool, changing how turf and court maintenance is scheduled and documented, Coach & Athletic Director reported.
  • 03Public project pricing is becoming a benchmark for expectation-setting, Athletic Business reported a proposed $70 million sports complex tied to a $60 million bond proposal.

Sep 7, 2026

US Open’s million-plus crowd is pushing tennis into a data-ops business

Deloitte, citing USTA reporting, puts US Open attendance above 1 million, a scale that turns personalization into integration work. USTA Connect is formalizing a pipeline for evaluating startups during the tournament, while Sports Business Journal's awards coverage highlights tools from data platforms to accessibility tech.

  • 01Million-attendance events turn personalization into integration work: with more than 1 million at the US Open, a broken identity match or delayed inventory update becomes a nightly operations issue, not an edge case.
  • 02If fan personalization is the mandate, the procurement bottleneck shifts to identity, consent and data-sharing terms across ticketing, retail and media, not model accuracy.

Sep 6, 2026

Uefa is selling referee sleeve ads, and it changes how brands buy football

Uefa is selling referee sleeve ads, and it changes how brands buy football

Uefa is selling branding on referees’ sleeves, starting with workwear brand Strauss, according to SportBusiness. It puts the control point with the governing body rather than clubs. Match-day teams now own more production, compliance, and brand-safety work.

  • 01Referee kit becomes sellable inventory, which forces new governance on who approves marks, colors, and placement before matchday.
  • 02Because referees appear in every match and key moment, sleeve placements can deliver high-frequency exposure, but only if broadcast framing and graphics rules are negotiated up front.
  • 03The referee sleeve mark shifts the control point from clubs to the governing body: approvals, kit chain of custody, category-conflict rules, and broadcast measurement become the rights holder's and officiating operations' work on match day.

Sep 6, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512