Skip to content
‹ Back to IndustriesSports & Entertainment

SIONYX’S AURORA WINS BEST IN SHOW IN DENVER

The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
SIONYX’S AURORA WINS BEST IN SHOW IN DENVER

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title sponsor, and education provider of the events. OIA unites and serves the outdoor industry in a variety of ways, making this event an ideal venue for the launch of SiOnyx’s latest creation. The show drew huge crowds as always, and Aurora by SiOnyx generated an enthusiastic response from the outdoor specialty retailers, who are quick to recognize the camera’s unique performance and versatility.

Awards and Accolades

In addition to winning the Best in Show award, our camera has received plenty of positive reviews. Its distinctive features captured the attention of Gear Junkie, who said of the Aurora: “this sub-8 ounce camera captures a remarkable amount of color and detail in the pitch-dark.”

Slash Gear has hailed it as the answer to the rugged GoPro’s night-vision limits, calling the SiOnyx Aurora “a one of a kind consumer action camera that has the uncanny ability to bring light even in the darkest of nights.”

The tech pros at ubergizmo went as far as to say, “When people look into the Aurora’s viewfinder for the first time, they are blown away,” and added that “this is the difference between ‘low light’ and ‘night-vision’ capabilities.” And 9TO5Toys argues, “the quality of the Aurora camera at night cannot be beaten.”

Why You Need Aurora by SiOnyx

The Aurora by SiOnyx is the world’s first IP67 day/night action camera with integrated HD night vision. Designed to capture HD videos or still photos from noonday sun to moonless starlight, the Aurora boasts a built in OLED display, iOS and Android Wi-Fi connectivity, GPS, g-sensor trigger and e-compass, making it the perfect adventure camera for outdoor enthusiasts. A custom SiOnyx CMOS sensor is the secret to the brand’s night-vision prowess and allows you to capture events round the clock—because SiOnyx understands that life doesn’t end when the sun goes down.

Preorder yours now at sionyx.com.

Read more at sionyx.com

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

MLB hit a record $2.12B in team sponsorship as deal sizes rose

MLB hit a record $2.12B in team sponsorship as deal sizes rose

Major League Baseball's 30 teams earned a record $2.12 billion in sponsorship revenue by the end of the World Series, according to SponsorUnited. That is up 7.3% from a revised 2025 total, while deal volume rose just 1.2%. Deals got larger: the average reached $590,000, up 5.9%, and carried 8.32 assets on average. Financial was the top category at $349 million.

  • 01MLB achieved $2.12 billion in team sponsorship deals.
  • 02Sponsorship revenue increased by 7.3% while the volume of deals grew by only 1.2%.

Nov 12, 2026

Related's Bruce Beal says the stadium test is what happens without a game

Related's Bruce Beal says the stadium test is what happens without a game

Related Companies president Bruce Beal Jr. says new stadiums must anchor neighborhoods that work year-round, with developers committing to completion dates. In one review of 50 owner-side executives, 23 had verified venue work. The repeat experience sits with a few outside firms.

  • 01A stadium district has to work on non-game days: Beal said venues should anchor year-round neighborhoods with housing, restaurants and retail, and at Willets Point 880 of 2,500 planned affordable apartments opened earlier this year—well before NYCFC’s Etihad Park is scheduled to open in 2027.
  • 02For most team executives, a stadium is a once-in-a-career project, while the five firms that turned up most often in one review appeared on 75% of recent North American builds.
  • 03Finance is the thinnest bench: of the nine owner-side finance executives STR could classify on active or planned projects, eight had no comparable venue capital program on record—leaving that seat to plan capital and financing for a decades-long asset.

Nov 11, 2026

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network will air all three Horse Racing League race days live in 2027, at Gulfstream Park, Keeneland and Santa Anita Park. Agency Elevate, the league's exclusive partner, sells ticketing, hospitality and sponsorship.

  • 01The 2027 Horse Racing League season is three race days, from March 13 to May 15, which suggests every year-one sponsorship and broadcast bet rides on a short window.
  • 02Commercial access runs through two outside partners: USA Network carries all three race days live, and Elevate holds exclusive ticketing, hospitality and sponsorship sales.
  • 03The calendar is the signal to watch: the league plans to grow to six race days, which would double the dates brands and tracks can plan around.

Nov 10, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512