Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Amazon Shares Get Back to Their Winning Ways

(Bloomberg) — Amazon.com Inc. shares are back in a familiar role of outperforming after an ugly first half of 2022, even as investors brace for a slowdown in growth at the e-commerce and cloud computing giant. Amazon is the best-performing stock among its megacap peers since the Nasdaq 100 Index bottomed nearly three months ago,…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Amazon on MarketScale.

Share
Amazon Shares Get Back to Their Winning Ways

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

(Bloomberg) — Amazon.com Inc. shares are back in a familiar role of outperforming after an ugly first half of 2022, even as investors brace for a slowdown in growth at the e-commerce and cloud computing giant.

Amazon is the best-performing stock among its megacap peers since the Nasdaq 100 Index bottomed nearly three months ago, in part because it’s shown the market that it’s taking steps to curb expenses. Amazon has gained 30% since June 16, compared with a gain of 14% for the tech-heavy benchmark and a paltry 9% for Microsoft Corp. and 5% for Alphabet Inc. Only Apple Inc. comes close with a 23% advance.

It’s an about face for Amazon, whose shares were battered earlier this year amid slowing revenue growth, soaring costs and a jump in interest rates despite being one of the most loved stocks on Wall Street. The Seattle-based company’s shares are among the best performing in the past two decades with a gain of more than 16,000%.

To David Wagner, a portfolio manager with Aptus Capital Advisors, the recent rally in the stock is the result of Amazon’s focus on taming expenses, improving profitability and returning capital to shareholders through a $10 billion share-buyback plan announced in March.

“The stock does well when Amazon is harvesting and not when it’s investing, and they’re definitely in the harvesting mode right now,” said Wagner, whose firm owns Amazon shares.

The total workforce at Amazon shrank by about 100,000 in the second quarter and the company is cutting back on warehouse space as Chief Executive Officer Andy Jassy unwinds a pandemic-era expansion amid slowing growth. Fulfillment expenses rose less than analysts projected last quarter.

One area where Amazon is still willing to spend: Acquisitions. Over the past couple of months it agreed to buy software company 1Life Healthcare Inc. for $3.49 billion and iRobot Corp., maker of the Roomba vacuum, for $1.65 billion. Analysts generally have applauded the deals, seeing them as a sign that the company is seeking new avenues of growth.

Of course, owning Amazon still comes at a steep price even though the stock has gotten cheaper this year. The stock sells for 48 times earnings projected over the next 12 months. The Nasdaq 100, by contrast, has an average multiple of about half that.

With Amazon’s revenue projected to expand at the slowest pace in at least a decade this year, some investors like Kim Forrest, founder and chief investment officer at Bokeh Capital Partners, see few reasons to pay up for the stock.

“If you buy Amazon here what you’re betting on is that it’s going to be the only place we shop in 10 years and it’s just not true.”

Despite the recent gains, Amazon shares are still down about 19% this year. Yet it remains one of the most popular stocks on Wall Street with all but two of the 60 analysts who cover the company recommending investors buy it, according to data compiled by Bloomberg. Apple, by comparison, has fewer than three-fourths of analysts recommending its shares.

Amazon

Part of this channel

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

AV refreshes are starting to read more like network procurement decisions. Many designers now specify 10 Gigabit Ethernet for headroom, and campuses want a “single pane of glass” to monitor and control rooms. That shifts cost and risk to the IP network: bandwidth, governance, and the support model.

  • 01Many designers are specifying 10GbE headroom for AV-over-IP devices such as 4K monitors, according to Church Production Magazine, which turns classroom and venue upgrades into a switching and backbone procurement decision.
  • 02IMS Technology Services frames campus-wide standard room packages and a “single pane of glass” for monitoring and control as the support model, fewer room variants means fewer configs, spares, and escalation paths.
  • 03Church Production Magazine points to the cost jump as baseband routers grow from 16x16 to 64x64 and beyond, a pain point that underpins AV-over-IP’s argument for commercial-off-the-shelf switches over vendor-specific distribution hardware.

Sep 14, 2026

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno’s $1,499 DAV-03SBL is designed for Intel SDM-L displays and projectors, per rAVe [PUBS]. It makes the display the Dante AV Ultra endpoint, which can mean fewer edge boxes but concentrates risk in switching, power, and device management.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (per Adtechno via rAVe [PUBS]) makes per-endpoint bandwidth assumptions, uplink sizing, and multicast policy central to planning.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512