As Holiday Demand Increases, How Should Retailers Prepare for a Holiday Surge?

 

Key Points:

  • Consumers who’ve tried out the latest conversational channels expect brands to create a unique and personalized shopping experience that can also meet their basic needs.
  • According to a global consumer survey by LivePerson, 83 percent of consumers worldwide are interested in browsing or buying products in a branded messaging experience.
  • Brands that make a personal connection with consumers are often sought back out by those same consumers.

Commentary:

Consumer demand is set to increase this holiday season, with numbers projected to exceed 2020’s mark. This increase in demand is a drastic one-year turnaround, and with supply chain issues persisting, many industries are struggling to keep pace. Increasingly, businesses are looking to digital innovations to support a larger strategy for resiliency during these disruptions and rise in consumer confidence. MarketScale asked Nirali Amin, Vice President of Enterprise Solutions at LivePerson, an AI-powered conversational cloud platform, about how retailers should prepare for consumers this holiday season and where leveraging chatbots for new sales plays a role. Amin suggests that retailers should at least be finding new ways to get proactive with their customers.

Abridged Thoughts:

Meet customers where they are. Consumers who adopted the latest conversational channels expect their brands to create a unique and personalized shopping experience that meets their needs. Conversational AI and messaging is a useful tool to help deal with this. This holiday season, brands who are able to meet their consumers where they are will be the most successful. LivePerson’s most recent consumer survey found that 83% of consumers worldwide would browse or buy products in messaging conversations, and a further 77% of consumers noted they’re more likely to make a purchase if they could browse or get their answers over messaging. Whether it’s through brand apps and websites, or popular channels like SMS, WhatsApp or Apple’s message app, consumers are no longer reserving their most preferred way to communicate for personal conversations only. They’re very open to communicate with the brands on their terms. Additionally, consumers will look to shop with brands who they’ve made a personal connection with. To create this personalized experience, cookies are most often employed, but 3/4 of consumers are wary of this practice.

More Stories Like This:

Adjusting to Supply Chain Issues Ahead of Holiday Season Demand

Why Can’t the Supply Chain Solve its Oversight Issues?

Follow us on social media for the latest updates in B2B!

Image

Latest

visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More
AMAG Technology
AMAG Technology Drives Positive Change, Product Innovation, and Stronger Partnerships with the Customer in Mind
April 2, 2025

At AMAG Technology, customer obsession is at the heart of everything the company does. Customer Relationship Manager Aimee Walsh shares how AMAG embraces positive change, enhances its products, and strengthens partnerships—all with the customer in mind. Her insights reflect AMAG’s ongoing commitment to evolving alongside customer needs and delivering meaningful solutions.

Read More