CONTROLTEK’s Design Thinking Workshop with Rite Aid

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With…

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today’s EV drivers seek more than speed and convenience—they want frictionless technology,…