Home Depot Invests Pandemic Earnings Back into its Employees

As the pandemic has everyone staying home and tending to long procrastinated home improvement projects, Home Depot is reaping the profits. With the highest quarterly sales growth in 20 years, the company plans to compensate essential employees who worked throughout the pandemic with a raise. According to Yahoo Finance, Home Depot joins other big box retailers also giving their minimum wage employees a pay bump. Still, Home Depot investors are spooked and its shares dropped after the announcement.

MarketScale Radio hosts Tyler Kern and Daniel Litwin analyze the reaction, expressing disappointment in shareholders and stock traders bearish reaction to rewarding essential frontline workers. Most major retailers have seen profits amid the pandemic as a direct result of the low-income essential employees that continued work. Litwin adds that the corporate pay bump should come in conjunction with government stimulus to help these frontline workers reach a livable wage.

KEY POINTS:

  • Home Depot sees $33 billion in revenue and its strongest quarterly sales growth in 20 years.
  • Home Depot takes $1 billion and pledges to put it in the pockets of employees.
  • Shareholders react bearishly at the internal investment and shares drop.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More