Home Depot’s Emphasis On Data


Big Data is changing the face of the retail industry, and Home Depot is taking advantage. The home improvement supply retailer is using online marketing data to tailor their messaging from in the store, to their customers own homes. Kevin Hoffman Chief Marketing Officer for Home Depot said, “[Our] data allows us to know our customer at a more individual level. Our targeting capability will help us get to them at the right place at the right time.” Home Depot can attribute 20% of their growth, in the past few years, to their efforts in connecting their in-store and online audiences, proving the power that big data can have on shaping the future of the retail industry.

Follow us on social media for the latest updates in B2B!


Main Street’s Looking Pretty Sunny These Days
October 7, 2022
On Tuesday, September 13, 2022, the Dow dropped 3.94% after an August inflation report indicated a 0.1% month-over-month rise. Tech stocks bared a large brunt of the losses, with Meta dropping 9.4% Read more
What Brand Intimacy Means for Consumers
October 7, 2022
What immediately pops up in your head when you hear the word intimacy? Definitely, not food, said Barbara Castiglia of the podcast “Modern Restaurant Management.” But that may change thanks to a Read more
adaptive reuse hotel-to-apartment conversions
Are Hotel-to-Apartment Adaptive Reuse Conversions Worth the Investment?
October 7, 2022
The need for affordable housing, especially in major cities, is a constant challenge for tenants, an often-nebulous investment for developers, and a point of contention for city officials. A recent trend Read more