Analyzing the Trends on the Future of Data and Analytics in Retail

Laura Davis-Taylor, InReality Chief Revenue Officer, touched base with MarketScale’s Tyler Kern to take a look back at NRF 2020, Retail’s Big Show.

Through its SaaS platform, coupled with IoT sensors, InReality provides Edge Device Subscription Packages that deliver customer analytics, driving insights and decisions for brands and retailers.

As such, Kern and Davis-Taylor hit the high points of NRF regarding data in retail, analyzing what the trends say about the future direction of data and analytics in the industry.

In particular, Davis-Taylor highlighted emerging methods for data collection, the “buckets” of retail data and how they’re intertwined, connecting online, mobile, and place-based data streams, and more.

“Inside these physical venues, these stores, (people want to know), ‘How many people were really here? Where were they?  How did they hang out? What did they look at? What got their attention? What kind of emotions did we actually generate or not generate? What did they do because of something we put in front of them?,’” Davis Taylor said. “Most importantly, how did all of those things either aid and abet or potentially detract from revenue?”

To keep up with all things retail, stay tuned to MarketScale’s Retail Industry publication here.

Follow us on social media for the latest updates in B2B!

Image

Latest

Precision With Purpose: The Geospatial Advantage in Telecom Network Planning
February 7, 2026

Telecom networks are no longer planned or evaluated in isolation. As 5G, private LTE, fixed wireless, and mission-critical communications expand, operators are expected to deliver stronger coverage, higher reliability, and demonstrable performance—often while managing complex technologies and constrained resources. Regulators, customers, and public agencies are increasingly focused on outcomes that can be measured and validated,…

Read More
Leadership
Leading Change from Within: The Power of Transformational Leadership
February 7, 2026

Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. People are asking deeper questions about purpose, trust, and what it really means to show up for teams when uncertainty is the norm. In a world where burnout…

Read More
technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More