Inside the Changing Landscape of Brand Engagement


Consumers today are bombarded with advertising like never before. The digital era has been an exciting new frontier for brands but standing out in a cluttered landscape that includes both traditional advertising and new media experiences is difficult.

Today’s leading companies are the ones providing creative and personal impressions on shoppers.

“The ability for a consumer to interact with relevance to that brand is huge,” BoardActive Founder and CEO Doug Pittman said.

Pittman explained that there are 4 billion smart devices (and growing) being carried around by consumers today. Each is an opportunity for a brand to make a positive impression, but often the message is impersonal and intrusive.

“Consumers do not want messages. We get inundated with messages all day long, whether it be text, whether it be email, whether it be notifications.”

Personalization is key to building brand loyalty and meaningful awareness, something Pittman is focusing on at BoardActive. He spoke to MarketScale about the latest market trends and what’s next for his growing company.

Follow us on social media for the latest updates in B2B!


BioTech Startups Want to Revive Failed Medicines to Create New Lifesaving Treatments
Behind the Clinical Trials for Non-Alcohol Fatty Liver Disease that Can Benefit 30% of Americans
July 1, 2022
  The Impact Research Institute (IRI) is Waco, Texas’ resource for extending care options for NAFLD (non-alcohol fatty liver disease.) Nadege Gunn is IRI’s Medical Director and President. She Read more
FABTECH Show Kickoff and Overview of Solutions Distributed by DeGeest
June 30, 2022
This is another episode of Manufacturing A Stronger Standard live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp., Derek DeGeest, talked with Brad Ruppert, Engineering Manager, and Read more
Improving Quality and Bottomline for Finishing Operations
June 30, 2022
This is another episode of Manufacturing A Stronger Standard from FABTECH 2021. Host and President of Lesta USA and Degeest Corp., Derek Degeest, talked with Bill Robinson, President and Kris Bonnegent, Regional Read more