Inside the Changing Landscape of Brand Engagement


Consumers today are bombarded with advertising like never before. The digital era has been an exciting new frontier for brands but standing out in a cluttered landscape that includes both traditional advertising and new media experiences is difficult.

Today’s leading companies are the ones providing creative and personal impressions on shoppers.

“The ability for a consumer to interact with relevance to that brand is huge,” BoardActive Founder and CEO Doug Pittman said.

Pittman explained that there are 4 billion smart devices (and growing) being carried around by consumers today. Each is an opportunity for a brand to make a positive impression, but often the message is impersonal and intrusive.

“Consumers do not want messages. We get inundated with messages all day long, whether it be text, whether it be email, whether it be notifications.”

Personalization is key to building brand loyalty and meaningful awareness, something Pittman is focusing on at BoardActive. He spoke to MarketScale about the latest market trends and what’s next for his growing company.

Follow us on social media for the latest updates in B2B!


The Potential of COW Water Reuse in Dairy Industry Shows Promise for System Management and Plant Maintenance
December 7, 2023

For the latest episode of ChemAqua’s Water Solutions podcast, the focus was on an innovative approach to water conservation in the dairy industry. The show examined the potential of reusing Condensate of Whey (COW) water, a byproduct of dairy processing, and highlighted some of its economic and environmental benefits. Hosted by Dani Waddell, the informative […]

Read More
Tylping on a computer at a Family Entertainment Center
Best Practices for Implementing Venue Management Software into FECs
December 6, 2023

The implementation of venue management software is a pivotal step for businesses in the entertainment and leisure industry. Kalyn New from Roller Software shared her expertise on this subject in a soundbite from the International Association of Amusement Parks and Attractions Expo (IAAPA). Her insights focus on two main aspects: scalability and integration. New underscores […]

Read More
innovation in sustainability
Closing the Loop: Our Sustainable Commitment to Circular Economy
December 6, 2023

This video focuses on EcoLOK4, a groundbreaking product by CONTROLTEK that exemplifies innovation in sustainability. It highlights the process of transforming landfill waste into new deposit bags, with 90% of each bag’s material being repurposed trash. This initiative not only reduces waste but also closes the sustainability loop, demonstrating CONTROLTEK’s commitment to environmentally friendly […]

Read More