Inside the Changing Landscape of Brand Engagement

 

Consumers today are bombarded with advertising like never before. The digital era has been an exciting new frontier for brands but standing out in a cluttered landscape that includes both traditional advertising and new media experiences is difficult.

Today’s leading companies are the ones providing creative and personal impressions on shoppers.

“The ability for a consumer to interact with relevance to that brand is huge,” BoardActive Founder and CEO Doug Pittman said.

Pittman explained that there are 4 billion smart devices (and growing) being carried around by consumers today. Each is an opportunity for a brand to make a positive impression, but often the message is impersonal and intrusive.

“Consumers do not want messages. We get inundated with messages all day long, whether it be text, whether it be email, whether it be notifications.”

Personalization is key to building brand loyalty and meaningful awareness, something Pittman is focusing on at BoardActive. He spoke to MarketScale about the latest market trends and what’s next for his growing company.

Follow us on social media for the latest updates in B2B!

Image

Latest

With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More
The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration
May 28, 2024

The Global Privacy Revolution: Navigating the New Landscape of Data Collection and Integration In today’s rapidly evolving digital landscape, the global emphasis on privacy is emerging as a powerful disruptor, fundamentally transforming how businesses collect and integrate customer data. This shift is not merely a regulatory hurdle but a profound evolution in societal values, recognizing…

Read More
Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More