Listen: Study Finds AR More Useful in Operations Than Sales For Retailers

 

New research shows that the future of online retail is about augmented reality.

According to ABI Research, AR is a useful tool for online shoppers who are unable to interact with the products they want to purchase. Retailers like Target are already adopting augmented reality into their online shopping experience. Target Beauty Studio is an app that lets you try on makeup via the power of AR.

Nick Finill, senior analyst at ABI, notes that AR is not as viable for in store shoppers stating, “For consumers in brick-and-mortar stores, however, AR can disrupt the customer journey and provides little additional value overall.”

Let’s hope that ABI’s predictions for the future of online retail become a reality.

Follow us on social media for the latest updates in B2B!

Latest

Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more