Skip to content
‹ Back to IndustriesProfessional AV

By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements

Christine Russo hosts an episode of 'What Just Happened' exploring sustainability and responsible retail business practices. Guest Cara Smyth from Accenture discusses aligning business profitability with environmental and social responsibility. The conversation covers sourcing, consumer engagement, and strategies for sustainable business operations.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from What Just Happened on MarketScale.

By Christine Russo · AccentureCara SmythChristine RussoFashion Makes Change
Share

Key takeaways

01

Emphasizing ethical practices in retail offers competitive advantages.

02

Integrating ESG practices can align profitability with responsibility.

03

Strategic sourcing and consumer engagement are key to sustainability.

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The world is in an era where sustainability and responsible retail business practices are increasingly crucial. For the latest episode of “What Just Happened,” host Christine Russo further explored the hows and whys of this pressing issue by interviewing Cara Smyth, Global Senior Managing Director for ESG and Responsible Retail at Accenture, and Chair of the Board at Fashion Makes Change.

This episode explored the evolving landscape of sustainability in the retail sector. Russo and Smyth discussed the concepts of responsible retail, sustainability, and the integration of environmental, social, and governance (ESG) practices in business. Smyth, with her extensive experience in the apparel industry and a strong focus on sustainability, shared her point of view on how businesses can align profitability with environmental and social responsibility. The conversation covered various aspects of retail, from sourcing, to consumers, and even down to a game plan for a comprehensive approach towards sustainability. Smyth emphasized the importance of profitable and responsible business practices, not just for short-term gains but for long-term sustainability and ethical operations. Their discussion offers a valuable perspective for businesses looking to navigate the complex world of sustainability and responsible retail.

Smyth emphasized the importance of profitable and responsible business practices, not just for short-term gains but for long-term sustainability and ethical operations.

What Just Happened

Part of this channel

What Just Happened

CEO interviews and roundtables at the edge of retail and tech

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

CR

Christine works as a technology solution provider for CEOs, Founders, Executive and Senior Leadership to give them a platform to tell their story to Enterprise, SMBs, independent boutiques, graduate students, media thought leaders, retail executives, brands and DTC retailers. She works with US-based technology companies as well as global startups throughout Europe and Israel.

B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva and AudioCodes earned Microsoft Teams Rooms certification for an Android setup for medium rooms: Nureva’s HDL310 plus three AudioCodes devices. The design avoids tabletop or ceiling mics and skips complex DSP and custom programming. It helps IT teams standardize repeatable rooms, while certification tests device performance (not feature claims).

  • 01A medium Teams Room on Android can be built from four jointly certified devices (Nureva HDL310, AudioCodes RXVCam70, RXV200-ES and RX-PAD-ES) without tabletop or ceiling microphones.

Sep 28, 2026

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC Technology Solutions has upgraded Genting Casino Manchester with a curved LED entrance wall and 12 new Iiyama displays, while updating, relocating and repurposing 10 existing screens. A WyreStorm NetworkHD AV-over-IP platform links old and new screens as one system, suggesting how compatible venues can expand without rebuilding cabling or replacing everything.

  • 01At Genting Casino Manchester, TVC updated, relocated and repurposed 10 existing screens and installed 12 new Iiyama displays. An AV-over-IP network is what lets them run alongside the new screens as one system.
  • 02Once receivers are already on the IP network, adding a screen mostly means fitting a decoder at the new spot. The cabling back to a central rack doesn't need rebuilding.
  • 03Reuse has limits. The showpiece entrance wall was new and custom-built from bracket to controller, so carried-over hardware only works for the parts of the venue where compatible gear already exists.

Sep 27, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

CR
Christine Russo

Host, What Just Happened

Christine Russo is a globally recognized thought leader in retail and innovation. She hosts exclusive CEO interviews and roundtables with leaders in the startup and technology space focusing on commerce, retailers, and brands.

CS
Cara Smyth

Global Senior Managing Director for ESG and Responsible Retail

Accenture

Cara Smyth has extensive experience in the apparel industry with a strong focus on sustainability. She is the Chair of the Board at Fashion Makes Change and is committed to aligning business profitability with environmental and social responsibility.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512