Skip to content
MarketScale
‹ Back to IndustriesRetail

Playgrounds Where You Least Expect Them

Why recreation professionals are getting creative with the next generation of fun. Being a parent in 2018 isn’t as easy as it was 100 years ago (or even 10 years ago). Kids are glued to screens more than ever before, so entertaining them is more challenging than ever before. So how does the digital revolution…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
Playgrounds Where You Least Expect Them

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Request an invite

Why recreation professionals are getting creative with the next generation of fun.

Being a parent in 2018 isn’t as easy as it was 100 years ago (or even 10 years ago). Kids are glued to screens more than ever before, so entertaining them is more challenging than ever before. So how does the digital revolution impact a place fundamental to nearly everyone’s childhood, the playground? The “how” playgrounds are being built is changing, which isn’t shocking. But the “where” playgrounds are being built is perhaps even more interesting. Crowded urban areas and complicated zoning laws make this question interesting to unpack.

Great Spaces Influence Behavior

Giving parents an outlet for their kids to burn some energy is becoming a strategic decision for many places. Airportsshopping malls, libraries, and car dealerships (you heard us right, even car dealerships) are putting interactive play areas into their spaces to make their destination more family-friendly.

Fun Where You Don’t Expect It

Museums are taking this concept to an entirely different level. Incorporating playgrounds at modern museums has become a hallmark of these establishments. Their goal is to engage more than just the mind and body of the parents. Take the City Museum in St. Louis, for example. This museum is known all over the world for the creative ways kids can explore alongside their parents.

Hospitals are following suit as well. While the majority of hospital visitors have heavier things on their mind than where they are going to play next, playgrounds that have been incorporated into these facilities are receiving rave reviews from families across America.

Turning the Theory Into Reality

Parents make split-second decisions every day about where they will spend their time. Because most of them have kids in-tow 24-7, parents must decide if their to-do list for the day is kid-friendly. Will their kids be safe? Will there be things for the kids to do?

Imagine the routine of the average parent. You’re making a list of errands on a Saturday. Grocery store for your weekly pantry-stocking trip, library to return the books you’ve had for far too long, and the repair shop for a quick oil change. Most parents are adding up all the time in the car that their kids will have to endure and thinking “how are we going to wear them out before nap time?” Parents go out of their way to add a stop that has a playground where their kids can burn some energy and have fun together. For most parents, it’s not “the theory” of playgrounds in new and surprising places. It’s a “reality” that eases the struggles of juggling a busy family schedule.

The next ten years will be interesting to watch as this trend continues to develop. Where will we see playgrounds next? Grocery stores? Your local dentist? The DMV? Don’t roll your eyes too much—this is a trend that will to continue to grow and evolve. It’s why PLAYTIME is so passionate about giving schools, businesses, and families more options when it comes to recreation. PLAYTIME is wired to bring good old-fashioned fun to nearly any setting!

Read more at playtime.com

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond has rebranded to Neighborhood Intelligence as part of its strategic efforts to revitalize its business. The company aims to leverage data and strengthen local relevance to improve its competitive position in the retail market.

  • 01Bed Bath & Beyond has renamed itself to Neighborhood Intelligence as part of a rebranding strategy.
  • 02The rebranding emphasizes data utilization and local community relevance to drive business success.
  • 03This strategic move aims to bolster the company's position amid retail market challenges.

Aug 15, 2026

Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats

Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats

Whatnot has reached a $20 billion valuation, highlighting a shift in retail investment priorities from traditional formats to live shopping. This growth indicates a trend where brands, facing decreased domestic demand, are seeking innovative sales channels to maintain market relevance.

  • 01Whatnot's valuation has nearly doubled in under a year to $20 billion.
  • 02Retail brands are increasingly investing in live shopping platforms as a new sales channel.
  • 03Domestic demand is slowing, prompting brands to explore innovative ways to engage customers.

Aug 15, 2026

Bed Bath & Beyond posts Q2 revenue growth and plans rebrand to Neighborhood Intelligence as ecommerce data demands intensify

Bed Bath & Beyond posts Q2 revenue growth and plans rebrand to Neighborhood Intelligence as ecommerce data demands intensify

Bed Bath & Beyond has reported revenue growth for Q2 FY26 and is planning a rebrand to Neighborhood Intelligence in response to increasing demands for ecommerce data. The rebranding is part of a strategic shift to enhance data-driven retail operations.

  • 01Bed Bath & Beyond is rebranding to Neighborhood Intelligence as part of a strategic pivot.
  • 02The company reported revenue growth for Q2 FY26.
  • 03Ecommerce data demands are intensifying for retail operators.

Aug 15, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512