Skip to content
MarketScale
‹ Back to IndustriesRetail

Playgrounds Where You Least Expect Them

Why recreation professionals are getting creative with the next generation of fun. Being a parent in 2018 isn’t as easy as it was 100 years ago (or even 10 years ago). Kids are glued to screens more than ever before, so entertaining them is more challenging than ever before. So how does the digital revolution…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
Playgrounds Where You Least Expect Them

Why recreation professionals are getting creative with the next generation of fun.

Being a parent in 2018 isn’t as easy as it was 100 years ago (or even 10 years ago). Kids are glued to screens more than ever before, so entertaining them is more challenging than ever before. So how does the digital revolution impact a place fundamental to nearly everyone’s childhood, the playground? The “how” playgrounds are being built is changing, which isn’t shocking. But the “where” playgrounds are being built is perhaps even more interesting. Crowded urban areas and complicated zoning laws make this question interesting to unpack.

Great Spaces Influence Behavior

Giving parents an outlet for their kids to burn some energy is becoming a strategic decision for many places. Airportsshopping malls, libraries, and car dealerships (you heard us right, even car dealerships) are putting interactive play areas into their spaces to make their destination more family-friendly.

Fun Where You Don’t Expect It

Museums are taking this concept to an entirely different level. Incorporating playgrounds at modern museums has become a hallmark of these establishments. Their goal is to engage more than just the mind and body of the parents. Take the City Museum in St. Louis, for example. This museum is known all over the world for the creative ways kids can explore alongside their parents.

Hospitals are following suit as well. While the majority of hospital visitors have heavier things on their mind than where they are going to play next, playgrounds that have been incorporated into these facilities are receiving rave reviews from families across America.

Turning the Theory Into Reality

Parents make split-second decisions every day about where they will spend their time. Because most of them have kids in-tow 24-7, parents must decide if their to-do list for the day is kid-friendly. Will their kids be safe? Will there be things for the kids to do?

Imagine the routine of the average parent. You’re making a list of errands on a Saturday. Grocery store for your weekly pantry-stocking trip, library to return the books you’ve had for far too long, and the repair shop for a quick oil change. Most parents are adding up all the time in the car that their kids will have to endure and thinking “how are we going to wear them out before nap time?” Parents go out of their way to add a stop that has a playground where their kids can burn some energy and have fun together. For most parents, it’s not “the theory” of playgrounds in new and surprising places. It’s a “reality” that eases the struggles of juggling a busy family schedule.

The next ten years will be interesting to watch as this trend continues to develop. Where will we see playgrounds next? Grocery stores? Your local dentist? The DMV? Don’t roll your eyes too much—this is a trend that will to continue to grow and evolve. It’s why PLAYTIME is so passionate about giving schools, businesses, and families more options when it comes to recreation. PLAYTIME is wired to bring good old-fashioned fun to nearly any setting!

Read more at playtime.com

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart's Arpalus acquisition signals AI-driven shelf intelligence is now table stakes for grocery operators

Instacart has acquired Arpalus, a firm specializing in computer vision, as part of its strategy to enhance AI-driven shelf intelligence. This move emphasizes the growing importance of AI technology in the retail and grocery sectors to improve efficiency and customer experience. As AI continues to reshape ecommerce, grocery operators need to integrate these technologies to remain competitive.

  • 01Instacart has acquired Arpalus to integrate advanced computer vision technology into its platform.
  • 02AI-driven shelf intelligence is becoming essential for modern grocery and retail operations.
  • 03Grocery operators must evaluate and adopt AI technologies to stay competitive in the changing retail landscape.

Jul 31, 2026

Retail's digital infrastructure is being rebuilt in real time, and Tractor Supply, Albertsons, and DoorDash are showing how

Retail's digital infrastructure is being rebuilt in real time, and Tractor Supply, Albertsons, and DoorDash are showing how

Major retailers like Tractor Supply, Albertsons, and DoorDash are actively rebuilding their digital infrastructure amid the growing e-commerce market, projected to reach $6.9 trillion globally by 2026. Retailers are adopting new strategies to enhance their digital operations and meet increasing customer demands. These efforts highlight the ongoing changes in the retail landscape driven by technological advancements.

  • 01E-commerce is expected to grow to a $6.9 trillion global market by 2026.
  • 02Retailers are enhancing their digital operations to adapt to technological advancements.
  • 03Companies like Tractor Supply, Albertsons, and DoorDash are leading in digital infrastructure redevelopment.

Jul 31, 2026

Amazon Business hits $60 billion in annualized gross sales as B2B ecommerce enters its agentic AI era

Amazon Business hits $60 billion in annualized gross sales as B2B ecommerce enters its agentic AI era

Amazon Business has reached a milestone of $60 billion in annualized gross sales as the use of agentic AI transforms how enterprise buyers find and purchase products. The integration of AI in B2B ecommerce is facilitating more efficient product discovery and procurement processes for businesses. This marks a significant evolution in the B2B retail landscape, emphasizing the growing influence of technology in commerce.

  • 01Amazon Business achieved $60 billion in annualized gross sales.
  • 02Agentic AI is changing how enterprise buyers discover and purchase products.
  • 03B2B ecommerce is increasingly adopting advanced technologies like AI.

Jul 30, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512