How Retail Can Keep Up with Amazon in 2018

Alexa, go to the store and pick up a gallon of milk.
If you own an Alexa, you know that’s not quite how it works. But Alexa can order and have milk delivered to you, thanks to a digital revolution in retail known as Amazon. And other retail companies are struggling to keep up.
Top contenders to Amazon’s digital reign include American companies like Walmart, Best Buy and Nordstrom, but in comparison to Amazon, they are still in their infancy. However, there are some steps these companies can take to secure a better outcome for 2018’s Black Friday market. Customizing the experience is a good place to start. Retailers need to get back to what made companies great 75 years ago—get to know their customer base, then tailor the digital experience to fit their needs.
Responsible data sharing and privacy security is another major factor. It’s not uncommon for the digital space to share the retail information of its customers; but making sure your customer’s information is secure will keep them coming back to you. And, securely sourcing customer buying information can allow other companies to offer discounts on products they know consumers are searching for.
Listening to customers and tailoring the digital experience to their needs is the only surefire way retailers will experience the type of success Amazon has had in the digital market. There’s plenty of time before Black Friday for companies to roll out new ways to expand their digital footprint.

Follow us on social media for the latest updates in B2B!

Latest

commerce hub
GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub
November 29, 2023

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC’s omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer’s demands. But what does this mean for the future of retail? “Retail Refined,” hosted by Melissa Gonzalez, welcomes Nate […]

Read More
Lake Powell
Exploring the Splendor of Lake Powell with Up Lake Adventures
November 29, 2023

Delving into the serene beauty of Lake Powell, the Icom Podcast “Radios in Action” pairs the thrill of personal watercraft adventures with the crucial use of marine radios. Host Ray Novak and Bob Reed, the Manager of Up Lake Adventures, discuss the enthralling experiences offered by Up Lake Adventures in Utah’s majestic landscapes. In […]

Read More
workplace fit
Wrong Fit, Right Fit: The Essence of Workplace Fit and Its Impact on Modern Work Culture
November 29, 2023

Workplace fit in an organizational context has never been more critical. The wrong fit impacts the entire culture. In this post-COVID-19 era, understanding workplace fit has reshaped how people view work, emphasizing the importance of aligning personal values with organizational culture. A revealing statistic reveals that 67% of employees prefer to work for a […]

Read More