How Retail Can Keep Up with Amazon in 2018

Alexa, go to the store and pick up a gallon of milk.
If you own an Alexa, you know that’s not quite how it works. But Alexa can order and have milk delivered to you, thanks to a digital revolution in retail known as Amazon. And other retail companies are struggling to keep up.
Top contenders to Amazon’s digital reign include American companies like Walmart, Best Buy and Nordstrom, but in comparison to Amazon, they are still in their infancy. However, there are some steps these companies can take to secure a better outcome for 2018’s Black Friday market. Customizing the experience is a good place to start. Retailers need to get back to what made companies great 75 years ago—get to know their customer base, then tailor the digital experience to fit their needs.
Responsible data sharing and privacy security is another major factor. It’s not uncommon for the digital space to share the retail information of its customers; but making sure your customer’s information is secure will keep them coming back to you. And, securely sourcing customer buying information can allow other companies to offer discounts on products they know consumers are searching for.
Listening to customers and tailoring the digital experience to their needs is the only surefire way retailers will experience the type of success Amazon has had in the digital market. There’s plenty of time before Black Friday for companies to roll out new ways to expand their digital footprint.

Follow us on social media for the latest updates in B2B!


Forging Connections: Flipping CAPA on It’s Head with Prevention
October 4, 2022
Waste and lost money run rampant in various sectors, and healthcare and pharmaceuticals are no exception. Bethany Kearney, Director of Enablement for Sparta Systems, and Zillery Fortner, Product Read more
E2B: Energy to Business: Why Threat of Rail Strike Heightened Supply Chain Issues
October 4, 2022
  Freight rail is a critical mode of logistics and transportation for moving products throughout the supply chain. So, when the recent threat of a rail strike nearly derailed the supply chain and cost the Read more
Better Broadband: IoT and Connectivity as a Service
October 4, 2022
 In early July 2022, nearly a quarter of the Canadian population was disconnected after a significant network went down. The outage impacted emergency services, banks, hospitals, and nearly every Read more