Retailers Need To Sell An Experience As Much As Products

There are buyers and there are shoppers. The buyers walk into the store, grab what they want, and leave as quickly as possible. If time is no issue, perhaps they will make their purchase on Amazon. Shoppers though, want more than to just buy something—they seek the experience of shopping itself. The brick-and-mortar stores that want to survive are going to do what they can to improve those experiences and there is currently an industry-wide search to find out how that can be best accomplished.

There are a number of new technologies designed to improve shoppers’ experiences, such as apps that personalize content. Several stores, mainly grocers, now allow customers to skip the checkout line entirely and simply walk out the door with their purchases through interactive kiosks. Many retailers are looking at augmented reality or allowing people to customize and even build their own products. Artificial Intelligence is also expected to make personalization easier and more effective but it’s role is still undefined in the retail space.

Smart shelves and other elements of the internet of things (IoT) will make much of this possible. Voice assistance and facial recognition will also streamline the shopping experience. Shoppers may want a different experience from buyers, but they want to have all the conveniences connected with online shopping that the buyers enjoy. So, it should not be a surprise to see greater use of technology, from IoT to apps, and kiosks to creative experiences.

Brick-and-mortar retailers will keep shoppers coming through the doors so long as they provide shoppers with good experiences—and the right experiences for the type and size of that particular store. However, those experiences are going to have to be grander—and better—than simply being a place where people can buy what they want. After all, Amazon and Wal-Mart can provide that from the comfort of someone’s couch.

Shopping is a social experience, and it is up to retailers to find the best way to keep the experience fun and engaging. Technology will be critical in accomplishing that.

Follow us on social media for the latest updates in B2B!



augmented reality in dentistry
Augmented Reality vs. Virtual Reality in Dentistry
April 23, 2024

Augmented Reality (AR) and Virtual Reality (VR) technologies are paving the way for groundbreaking advancements in dentistry, particularly in enhancing the precision and efficiency of dental procedures. Though often mentioned in the same breath, these technologies offer distinct experiences and have varied applications in dental practice. The Distinction Between AR and VR in Dentistry […]

Read More
dentist and patient experiences
Dental Surgeries Enhanced by The X-Guide System: Elevating Dentist and Patient Experiences
April 23, 2024

Elevating dentist and patient experiences reach a new level of ease with the introduction of the X-Guide® System from X-NAV Technologies. This system marks a significant advancement in dental implant surgery, offering a blend of precision, efficiency, and patient satisfaction previously unattainable. This dynamic 3D navigation system provides real-time guidance during implant placement, revolutionizing […]

Read More
Preventing School Violence
School Violence Prevention and Response
April 23, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Adam Coughran, President, Safe Kids, Inc.  During the conversation, they discussed proactive strategies for preventing violence in schools, focusing on the importance of communication channels within schools, behavioral awareness, and community involvement to aid in early detection and […]

Read More
rugged and reliable technology
Tough Tech: Exploring the World of Rugged and Reliable Technology
April 23, 2024

Demand for rugged and reliable technology surges as industries confront the need for devices that can endure extreme environments without failure. From utilities to construction, the marketplace increasingly seeks innovations that ensure devices are durable and exceptionally functional under stress. Why is this technology crucial, and how is it evolving to meet the rigorous […]

Read More